Mitigating Supply Uncertainty: The Interplay Between Diversification and Pricing
Mitigating Supply Uncertainty: The Interplay Between Diversification and Pricing
复制标题
缓解供应不确定性：多元化与定价之间的相互作用
DOI：
10.1111/poms.12656
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发表时间：
2014-09
影响因子：
5
通讯作者：
Zhang Jun
中科院分区：
文献类型：
--
作者：
Li Tao;Sethi Suresh P.;Zhang Jun
我们在两种定价场景中考虑一家公司从一个可靠的供应商和一个不可靠的供应商那里的采购问题。在承诺定价场景中，公司在供应不确定性得到解决之前做出定价决策。在响应定价情景中，企业的定价决策是在供应不确定性解决后做出的。对于承诺定价场景，我们制定了供应不确定性的条件，以保证公司目标函数的单峰性。通过比较公司在两种定价情况下的最优多元化决策，我们研究了供应多元化策略和响应性定价策略在减轻供应不确定性方面的相互作用。虽然这两种策略都能有效缓解供应不确定性，但我们表明它们不一定是替代品。这两种策略之间的关系取决于供应不确定性引起的两种不利影响：收入损失效应和商誉损失效应。更具体地说，当收入损失效应超过商誉损失效应时，这两种策略是互补的；否则，他们就是替补。此外，我们研究了市场规模、价格敏感性、供应商可靠性和失败回扣对这两种策略之间相互作用的影响，并讨论了我们结果的含义。最后，我们将分析扩展到两个不可靠的供应商的案例，并表明有关多元化和定价之间相互作用的见解仍然成立。
We consider a firm's sourcing problem from one reliable supplier and one unreliable supplier in two price-setting scenarios. In the committed pricing scenario, the firm makes the pricing decision before the supply uncertainty is resolved. In the responsive pricing scenario, the firm ' s pricing decision is made after the supply uncertainty is resolved. For the committed pricing scenario, we develop a condition on supply uncertainty that guarantees the unimodality of the firm's objective function. By comparing the firm ' s optimal diversification decisions in the two pricing scenarios, we examine the interplay of supply diversification strategy and responsive pricing strategy in mitigating supply uncertainty. While both strategies are effective in mitigating supply uncertainty, we show that they are not necessarily substitutes. The relationship between these two strategies depends on two adverse effects caused by supply uncertainty: the lost-revenue effect and the lost-goodwill effect. More specifically, when the lost-revenue effect dominates the lost-goodwill effect, these two strategies are complements; otherwise, they are substitutes. Furthermore, we examine the impact of market size, price sensitivity, supplier reliability, and failure rebate on the interplay between these two strategies, and discuss the implications of our results. Finally, we extend our analysis to the case of two unreliable suppliers and show that the insights regarding the interplay between diversification and pricing continue to hold.
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影响因子：
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DOI：
10.1287/opre.1080.0667
发表时间：
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