Beyond the brotherhood: Skoal Bandits' role in the evolution of marketing moist smokeless tobacco pouches.
Beyond the brotherhood: Skoal Bandits' role in the evolution of marketing moist smokeless tobacco pouches.
复制标题
DOI：
10.1186/s12971-017-0150-y
复制
发表时间：
2017
影响因子：
3.7
通讯作者：
Ling PM
中科院分区：
文献类型：
--
作者：
Hendlin YH;Veffer JR;Lewis MJ;Ling PM
自 2006 年以来，“鼻烟”无烟烟草已在美国销售。然而，美国无烟烟草公司 (USST) 和瑞典火柴公司自 1973 年起开发并销售袋装湿鼻烟烟草 (MST)。对以前秘密的烟草文件、广告和商业媒体的分析。 USST 与瑞典火柴公司合作，成立了 United Scandia International，开发袋装产品，作为“Lotus 项目”的一部分。在 1973 年莲花项目创新之前，无论是在瑞典还是在美国，袋装 MST 都不常用。该项目旨在将无烟烟草从被视为“老年人难看的习惯”转变为一种相关的、社会可接受的城市活动，针对 15-35 岁的男性。虽然 USST 最初的袋装产品“Good Luck”从未获得主流关注，但 Skoal Bandits 在 1983 年推出后占据了重要的市场份额。内部市场研究发现，吸烟者通常在无烟环境中使用 Skoal Bandits，但在其他情况下仍继续吸烟。随着时间的推移，袋装产品的口味、尺寸、尼古丁强度和用户形象的变化越来越多。万宝路和骆驼鼻烟的广告反映了 Skoal Bandits 的历史广告，旨在招募新用户和无烟场所的吸烟者。尽管付出了巨大的努力，袋装 MST 营销仍无法消除其与传统无烟烟草“男子气概”和“乡村”的刻板印象的联系。阻止新用户以及 MST 和卷烟双重使用的公众教育工作应强调“新”袋装产品只不过是对“旧”无烟烟草的重新包装。
Since 2006, “snus” smokeless tobacco has been sold in the U.S.. However, U.S. Smokeless Tobacco (USST) and Swedish Match developed and marketed pouched moist snuff tobacco (MST) since 1973. Analysis of previously secret tobacco documents, advertisements and trade press. USST partnered with Swedish Match, forming United Scandia International to develop pouch products as part of the “Lotus Project.” Pouched MST was not commonly used, either in Sweden or the U.S. prior to the Lotus Project’s innovation in 1973. The project aimed to transform smokeless tobacco from being perceived as an “unsightly habit of old men” into a relevant, socially acceptable urban activity, targeting 15–35 year-old men. While USST’s initial pouched product “Good Luck,” never gained mainstream traction, Skoal Bandits captured significant market share after its 1983 introduction. Internal market research found that smokers generally used Skoal Bandits in smokefree environments, yet continued to smoke cigarettes in other contexts. Over time, pouch products increasingly featured increased flavor, size, nicotine strength and user imagery variation. Marlboro and Camel Snus advertising mirrors historical advertising for Skoal Bandits, designed to recruit new users and smokers subjected to smokefree places. Despite serious efforts, pouched MST marketing has been unable to dispel its association with traditional smokeless tobacco stereotypes as macho and rural. Public education efforts to discourage new users and dual use of MST and cigarettes should emphasize that “new” pouch products are simply repackaging “old” smokeless tobacco.
影响因子：
3.9
作者：
Agaku, Israel T.;Filippidis, Filippos T.;Vardavas, Constantine I.
通讯作者：
Vardavas, Constantine I.
影响因子：
4.7
作者：
Adkison, Sarah E.;O'Connor, Richard J.;Hatsukami, Dorothy K.
通讯作者：
Hatsukami, Dorothy K.
影响因子：
5.2
作者：
Alpert, H. R.;Koh, H.;Connolly, G. N.
通讯作者：
Connolly, G. N.