Tourist-to-Tourist Interaction at Festivals: A Grounded Theory Approach
Tourist-to-Tourist Interaction at Festivals: A Grounded Theory Approach
复制标题
节日期间游客与游客的互动：扎根理论方法
DOI：
10.3390/su11154030
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发表时间：
2019-07
期刊：
影响因子：
3.9
通讯作者：
Dai Guangquan
中科院分区：
文献类型：
--
作者：
Sun Huan;Wu Shaofeng;Li Yanning;Dai Guangquan
虽然在以往的研究中被忽视，但游客与游客的互动（TTI）是节日体验的核心部分。人们普遍认为，游客之间的互动会显著影响游客的停留欲望、满意度和忠诚度等行为反应，这对旅游目的地营销具有重要意义。本研究运用扎根理论深入了解游客现场互动，并提出中国迷笛音乐节现场互动的概念模型。该模型构成了TTI的类型、驱动因素和影响。相对于互助和冲突，娱乐互动在节日体验的整体评价中起着至关重要的作用。个体特征是游客互动的内在驱动力。包括节日景观和社会节日景观在内的环境因素是影响节日景观的外生因素。此外，游客在场地的空间位置在驱动因素与TTI之间起中介作用。由于娱乐事件是节日现场互动的重要组成部分，管理者可以塑造氛围，鼓励游客与其他游客进行互动娱乐。这将提高参与者对节日体验的整体评价，以及节日举办地的可持续发展。
Although neglected in previous studies, tourist-to-tourist interaction (TTI) is a core part of festival experience. It is widely acknowledged that interactions between tourists significantly influence behavioral reactions such as desire to stay, satisfaction, and loyalty, which are important for tourism destination marketing. This study used grounded theory to obtain insights into onsite interactions between tourists and to propose a conceptual model of TTI on the Midi Music Festival in China. The model constitutes the types, drivers, and influence of TTI. Compared with mutual assistance and conflict, entertainment interaction plays an essential role in the overall evaluation of the festival experience. Individual characteristics are the internal drivers of interactions between tourists. Environmental elements including the festivalscape and social festivalscape are influential exogenous factors. Additionally, spatial locations of tourists at the venue play mediating roles between the driving elements and TTI. Since entertainment incidents construct the essential part of onsite interactions at festivals, managers can shape the atmosphere to encourage tourists to engage in interactive entertainment with others tourists. This should improve participants’ overall evaluations of the festival experience as well as the sustainable development of destinations where festivals are held.
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