Leveraging the Black Girls Run Web-Based Community as a Supportive Community for Physical Activity Engagement: Mixed Methods Study.
Leveraging the Black Girls Run Web-Based Community as a Supportive Community for Physical Activity Engagement: Mixed Methods Study.
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DOI：
10.2196/43825
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发表时间：
2023-09-07
影响因子：
2.2
通讯作者：
Pagoto, Sherry
中科院分区：
文献类型：
--
作者：
Kalinowski, Jolaade;Idiong, Christie;Blackman-Carr, Loneke;Stowers, Kristen Cooksey;Davis, Sharde;Pan, Cindy;Chhabra, Alisha;Eaton, Lisa;Gans, Kim M.;Alexander, Jay Ell;Pagoto, Sherry
关键词：
大约59%-73%的黑人妇女没有达到建议的身体活动目标（PA）。PA是一个关键的可改变的生活方式因素，可以帮助减轻慢性疾病的风险，如肥胖，糖尿病和高血压，不成比例地影响黑人妇女。近年来，以PA为重点的基于网络的社区作为基于网络的聚集空间出现，为特定人群的PA提供支持。一个例子是黑人女孩跑步（BGR），它致力于在黑人妇女中推广PA。这项研究的目的是描述在联邦自然资源研究所公共Facebook页面上分享的内容，以深入了解基于网络的社区如何让黑人妇女参与PA，并为黑人妇女制定基于网络的PA干预措施提供信息。使用Facebook Crowdtangle，我们从BGR公共Facebook页面收集了2021年6月1日至2021年12月31日6个月期间的帖子（n=397）和相关参与数据。我们在Dedoose中汇总数据以分析定性数据，并对定性数据进行内容分析。我们量化了帖子的类型，帖子的参与度，并比较了帖子类型的参与度：“喜欢”，“爱”，“哈哈”，“哇”，“关心”，“悲伤”，“愤怒”，“评论”和“分享”。内容分析揭示了8类帖子：向会员们欢呼以取得成就（n=122，31%），目标或动机（n=65，16%），公告（n=63，16%），赞助或广告（n=54，14%），健康相关（n=47，11%），黑人生活经验（n=23，6%），自我护理（n=15，4%），节日或问候（n=8，2%）。这397个帖子共吸引了55，354次参与（反应，评论和分享）。使用广义线性模型分析了聘用数目与员额类别之间的关系。喊出来的帖子（n= 22，268）引起了最高的平均总用户参与度为181.7（SD 116.7），其次是目标或激励帖子（n= 11，490），平均总参与度为160.1（SD 125.2）和公告（n=7962），平均总参与度为129.9（SD 170.7）。在员额聘用总数中，（χ72=80.99，P<.001），“喜欢”（χ72=119.37，P<.001），“爱”（χ72=63.995，P<.001），“哇”（χ72=23.73，P<.001），“关心”（χ72=35.06，P<.001），“评论”（χ72=80.55，P<.001）和“分享”（χ72=71.28，P<.001）。BGR Facebook页面上的大多数内容（n=250，63%）都集中在庆祝成员的成就，激励成员变得活跃，以及宣布和推广活动。这类职位占职位聘用总数的75%。BGR似乎是一个丰富的网络社区，为PA提供社会支持以及文化相关的健康和社会正义内容。基于网络的社区可能具有独特的地位，可以使少数群体参与健康行为。进一步的研究应探讨如何以及是否可以将BGR等网络社区与卫生干预措施和健康促进结合起来。
About 59%-73% of Black women do not meet the recommended targets for physical activity (PA). PA is a key modifiable lifestyle factor that can help mitigate risk for chronic diseases such as obesity, diabetes, and hypertension that disproportionately affect Black women. Web-based communities focused on PA have been emerging in recent years as web-based gathering spaces to provide support for PA in specific populations. One example is Black Girls Run (BGR), which is devoted to promoting PA in Black women. The purpose of this study was to describe the content shared on the BGR public Facebook page to provide insight into how web-based communities engage Black women in PA and inform the development of web-based PA interventions for Black women. Using Facebook Crowdtangle, we collected posts (n=397) and associated engagement data from the BGR public Facebook page for the 6-month period between June 1, 2021, and December 31, 2021. We pooled data in Dedoose to analyze the qualitative data and conducted a content analysis of qualitative data. We quantified types of posts, post engagement, and compared post types on engagement: “like,” “love,” “haha,” “wow,” “care,” “sad,” “angry,” “comments,” and “shares.” The content analysis revealed 8 categories of posts: shout-outs to members for achievements (n=122, 31%), goals or motivational (n=65, 16%), announcements (n=63, 16%), sponsored or ads (n=54, 14%), health related (n=47, 11%), the lived Black experience (n=23, 6%), self-care (n=15, 4%), and holidays or greetings (n=8, 2%). The 397 posts attracted a total of 55,354 engagements (reactions, comments, and shares). Associations between the number of engagement and post categories were analyzed using generalized linear models. Shout-out posts (n=22,268) elicited the highest average of total user engagement of 181.7 (SD 116.7), followed by goals or motivational posts (n=11,490) with an average total engagement of 160.1 (SD 125.2) and announcements (n=7962) having an average total engagement of 129.9 (SD 170.7). Significant statistical differences were found among the total engagement of posts (χ72=80.99, P<.001), “like” (χ72=119.37, P<.001), “love” (χ72=63.995, P<.001), “wow” (χ72=23.73, P<.001), “care” (χ72=35.06, P<.001), “comments” (χ72=80.55, P<.001), and “shares” (χ72=71.28, P<.001). The majority of content on the BGR Facebook page (n=250, 63%) was focused on celebrating member achievements, motivating members to get active, and announcing and promoting active events. These types of posts attracted 75% of total post engagement. BGR appears to be a rich web-based community that offers social support for PA as well as culturally relevant health and social justice content. Web-based communities may be uniquely positioned to engage minoritized populations in health behavior. Further research should explore how and if web-based communities such as BGR can be interwoven into health interventions and health promotion.
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