Research on Business Models: Challenges and Opportunities

Research on Business Models: Challenges and Opportunities
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商业模式研究:挑战与机遇

DOI:
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发表时间:
2015
期刊:
影响因子:
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通讯作者:
C. Markides
C. Markides
中科院分区:
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作者:
C. Markides

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摘要 到目前为止,越来越多的关于商业模式的文献对战略研究的影响有限。其主要原因是商业模式构建的知识领域与战略的知识领域有很大重叠。如果不承认这种重叠,研究商业模式的学者们就有可能提出一些在战略文献中已经探讨过的问题。这意味着,如果我们首先明确识别商业模式和战略概念之间的差异,然后将我们的研究问题集中在这种差异上,那么对商业模式的研究就会变得更有影响力。
Abstract The growing literature on business models has so far had limited impact on research in strategy. The main reason for this is the fact that the intellectual territory of the business model construct overlaps significantly with that of strategy. Without acknowledging this overlap, academics doing research on business models run the risk of asking questions that have already been explored in the strategy literature. This implies that research on business models can only become more impactful if we first identify explicitly what is different between the business model and strategy concepts and then focus our research questions on that difference.
DOI: 10.1177/1476127013510112
发表时间: 2013-11-01
影响因子: 4.9
作者:
Baden-Fuller, Charles;Mangematin, Vincent
通讯作者: Mangematin, Vincent