Research on Business Models: Challenges and Opportunities
Research on Business Models: Challenges and Opportunities
复制标题
商业模式研究:挑战与机遇
DOI:
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发表时间:
2015
期刊:
影响因子:
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通讯作者:
C. Markides
中科院分区:
文献类型:
--
作者:
C. Markides
Abstract
The growing literature on business models has so far had limited impact on research in strategy. The main reason for this is the fact that the intellectual territory of the business model construct overlaps significantly with that of strategy. Without acknowledging this overlap, academics doing research on business models run the risk of asking questions that have already been explored in the strategy literature. This implies that research on business models can only become more impactful if we first identify explicitly what is different between the business model and strategy concepts and then focus our research questions on that difference.
影响因子:
4.9
作者:
Baden-Fuller, Charles;Mangematin, Vincent
通讯作者:
Mangematin, Vincent