Smokers' recall of Australian graphic cigarette packet warnings & awareness of associated health effects, 2005-2008.

Smokers' recall of Australian graphic cigarette packet warnings & awareness of associated health effects, 2005-2008.
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DOI:
10.1186/1471-2458-11-238
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发表时间:
2011-04-17
期刊:
影响因子:
4.5
通讯作者:
Hiller JE
Hiller JE
中科院分区:
医学2区
文献类型:
--
作者:
Miller CL;Quester PG;Hill DJ;Hiller JE

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2006年,澳大利亚推出了香烟包装上的图形警告。新的警告包括14张图片中的一张,其中许多描绘了与烟草有关的病理学。这些警告分两组发布; A组于三月份发布,B组于十一月份发布。这项研究探讨了它们对吸烟者对吸烟相关疾病的信念的影响。本研究亦探讨不同警示语的不同影响,以了解带有内脏图像的警示语是否比其他图像对吸烟者的信念有更大的影响。在2005年(n = 504)、2006年(n = 525)、2007年(n = 414)和2008年(n = 464)进行的四项独立的横断面综合调查中,对南澳大利亚州吸烟者的代表性样本进行了采访。在新的图形香烟警告推出后的几个月里,自动召回的数量很高,这表明吸烟者已经接触到了这些警告。吸烟者还表现出对警告信息所特有的与吸烟有关的疾病的认识有所提高。传递新信息和具有情绪图像的香烟比传递更熟悉的信息和较少情绪图像的香烟对回忆和吸烟者的信念的影响更大。总体图形包装警告对吸烟者产生了预期的影响。有些人比其他人有更大的影响。对于那些提出类似警告的国家的政策制定者来说,新的信息和发自内心的形象影响最大。
In 2006, Australia introduced graphic cigarette packet warnings. The new warnings include one of 14 pictures, many depicting tobacco-related pathology. The warnings were introduced in two sets; Set A in March and Set B from November. This study explores their impact on smokers' beliefs about smoking related illnesses. This study also examines the varying impact of different warnings, to see whether warnings with visceral images have greater impact on smokers' beliefs than other images. Representative samples of South Australian smokers were interviewed in four independent cross-sectional omnibus surveys; in 2005 (n = 504), 2006 (n = 525), 2007 (n = 414) and 2008 (n = 464). Unprompted recall of new graphic cigarette warnings was high in the months following their introduction, demonstrating that smokers' had been exposed to them. Smokers also demonstrated an increase in awareness about smoking-related diseases specific to the warning messages. Warnings that conveyed new information and had emotive images demonstrated greater impact on recall and smokers' beliefs than more familiar information and less emotive images. Overall graphic pack warnings have had the intended impact on smokers. Some have greater impact than others. The implications for policy makers in countries introducing similar warnings are that fresh messaging and visceral images have the greatest impact.
DOI: 10.1111/j.1445-5994.1997.tb00997.x
发表时间: 1997-12-01
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影响因子: --
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