Moral Intuition and Media Entertainment
Moral Intuition and Media Entertainment
复制标题
道德直觉与媒体娱乐
DOI:
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发表时间:
2011
期刊:
影响因子:
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通讯作者:
Ron Tamborini
中科院分区:
文献类型:
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作者:
Ron Tamborini
This paper applies the social intuitionist perspective of moral foundations theory (MFT) to the study of media entertainment. It begins by introducing the MFT’s conception of morality as an intuitive evaluative response governed by the association of moral codes organized in five mental modules. These include harm/care (concerned with suffering and empathy); fairness (related to reciprocity and justice); loyalty (dealing with common good and punitiveness toward outsiders); authority (negotiating dominance hierarchies); and purity (concerned with sanctity and contamination). After discussing initial tests examining MFT’s application to narrative appeal, and its potential broad application to entertainment theory, a model of intuitive morality and exemplars (MIME) is presented. The model describes long-term and short-term processes of reciprocal influence between media and moral intuition. In the long-term, the model predicts that repeated exposure to module-related content will lead to an individual and cu...
影响因子:
5.4
作者:
J. Haidt
通讯作者:
J. Haidt