Corporate social responsibility reporting among European low-fares airlines: challenges for the examination and development of sustainable mobilities

Corporate social responsibility reporting among European low-fares airlines: challenges for the examination and development of sustainable mobilities
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欧洲低价航空公司的企业社会责任报告:可持续交通审查和发展的挑战

DOI:
10.1080/09669582.2013.790391
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发表时间:
2013
影响因子:
9
通讯作者:
Coles T
Coles T
中科院分区:
管理学3区
文献类型:
--
作者:
Coles T

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本文调查了欧洲大陆和英国之间日益增长的廉价航空公司(LFA)的企业社会责任(CSR)实践。研究采用了混合方法,将对22家航空公司文件的内容分析与对11家航空公司的关键线人采访结合在一起,其中包括四家市场领先的LFA中的三家。研究发现,有证据表明,LFA意识到有必要采取更负责任的行动,但很难确定意图在多大程度上导致了行动。到目前为止,对LFA的审查在很大程度上依赖于公司外部的二手来源和视角。这些公司自己的企业社会责任相关文本并不代表审查LFA中企业社会责任的可靠基础;它们高度分散,质量参差不齐。深入的采访表明,尽管企业社会责任活动比公开的要多,但不完全的知识是一个比偏见或歪曲更严重的问题。很少有LFA对与企业社会责任相关的活动进行系统审计。需要采取综合办法,以克服单一方法的局限性,促进更充分地了解地方金融机构之间的责任,并就是否有必要进行监管以鼓励这一高增长部门的可持续发展进行辩论。
This paper examines corporate social responsibility (CSR) practices among the growing low-fares airlines (LFAs) flying between mainland Europe and the United Kingdom. A mixed-methods approach was employed, combining a content analysis of 22 airlines’ documentation with key-informant interviews with 11 airlines including three of the four market-leading LFAs. The research discovered evidence that LFAs were aware of the need to act more responsibly but how far intentions resulted in action was difficult to establish. To date the examination of LFAs has relied heavily on secondary sources and perspectives external to the firm. The firms’ own CSR-related texts do not represent a reliable basis for examining CSR among LFAs; they have a high degree of fragmentation and variable quality. In-depth interviews showed that while there is more CSR activity than is made public, incomplete knowledge was a more significant problem than bias or spin. Very few LFAs had conducted a systemic audit of CSR-related activity. Integrative approaches are required to overcome the limitations of single methods, to contribute towards a fuller understanding of responsibility among LFAs, and to inform debate on whether it is necessary to regulate in order to encourage sustainable development in this high-growth sector.
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DOI: 10.1080/13683500.2010.544719
发表时间: 2011
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