Consumer Response to Negative Information on Meat Consumption in Germany
Consumer Response to Negative Information on Meat Consumption in Germany
复制标题
德国消费者对肉类消费负面信息的反应
DOI:
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发表时间:
2014
期刊:
影响因子:
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通讯作者:
A. Spiller
中科院分区:
文献类型:
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作者:
A. Cordts;Sina Nitzko;A. Spiller
Evidence from several studies suggests that the growing demand for meat consumption has negative effects on the sustainability of the environment and the health and psychological welfare of individuals. This study investigates whether media coverage of certain negative attributes of meat consumption can potentially affect demand for meat in a western European country. Using Germany as a case study, 690 survey participants were each given one of four different fictitious “newspaper articles” describing negative effects of meat consumption – either in terms of adverse effects on human health, on climate change, on animal welfare or on personal image. The analyses show that animal welfare and health arguments have the strongest effects at reducing meat consumption in both men and women. Based on the results, we discuss implications of our findings for the meat industry in Germany.
影响因子:
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作者:
Pan, An;Sun, Qi;Bernstein, Adam M.;Schulze, Matthias B.;Manson, JoAnn E.;Stampfer, Meir J.;Willett, Walter C.;Hu, Frank B.
通讯作者:
Hu, Frank B.