The impact of psychological identification with home-name stocks on investor behavior: an empirical and experimental investigation

The impact of psychological identification with home-name stocks on investor behavior: an empirical and experimental investigation
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知名股票心理认同对投资者行为的影响:实证研究

DOI:
10.1007/s11747-019-00677-3
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发表时间:
2019-08
影响因子:
18.2
通讯作者:
Haizhong WANG
Haizhong WANG
中科院分区:
管理学1区
文献类型:
--
作者:
Haizhong WANG

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本文的目的是研究是否包括单词,股票名称与国家名称可能会影响投资者的行为和股票收益。通过三个研究,我们收集和分析了股票市场数据和个人水平的实验数据,以显示姓氏效应对投资者行为和股票市场绩效的影响。研究1使用股票交易记录表明,在以散户投资者为主的新兴中国股票市场中,本土股票的表现显著优于非本土股票。我们在随机实验(研究2和研究3)中复制了中国个体投资者的“家名效应”,并通过考察投资者对公司心理认同的中介作用进一步检验了潜在的心理过程。我们发现,与母国名称的协会导致更强的投资者心理认同的公司和更高的投资意向,这种效果是更强的,当投资者有动机自我提升。总之,这些研究为公司的股票命名策略提供了信息,并通过展示识别在财务决策中的关键作用,为财务咨询提供了指导。
The objective of this paper is to examine whether including words that associate a stock name with a country name might influence investor behavior and stock returns. Across three studies, we collect and analyze both stock market data and individual-level experimental data to show the effect of home-name effect on investors’ behavior and stock market performance. Using stock trading records, Study 1 shows that home-name stocks significantly outperform non–home-name stocks in emerging Chinese stock markets dominated by retail investors. We replicate this home-name effect on individual Chinese investors in randomized experiments (Studies 2 and 3) and further test the underlying psychological process by exploring the mediating effect of investor firm psychological identification. We find that associations with the home country name lead to stronger investor psychological identification with the firm and higher investment intentions, and that this effect is much stronger when investors are motivated to self-enhance. Together, these studies inform firms’ stock naming strategies and provide guidance for financial advising by demonstrating the crucial role of identification in financial decision making.
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