The Impact of Social Media and Digital Platforms Experience on SME International Orientation: The Moderating Role of COVID-19 Pandemic
The Impact of Social Media and Digital Platforms Experience on SME International Orientation: The Moderating Role of COVID-19 Pandemic
复制标题
DOI：
10.1016/j.intman.2022.100950
复制
发表时间：
2022-03-24
影响因子：
6.1
通讯作者：
Il Park, Byung
中科院分区：
文献类型：
--
作者：
Lee, Jeoung Yul;Yang, Young Soo;Ghauri, Pervez N.;Il Park, Byung
关键词：
利用网络学习理论，研究中小企业使用国内外社交网络服务（SNS）和国内外平台（如B2B数字平台）的经验对其国际化取向的影响。我们进一步研究了COVID-19大流行对数字体验与国际取向之间关系的调节作用。来自250家中国中小企业的373个观察样本的实证结果表明，与使用国内SNS和B2B数字平台相比，使用国外SNS和B2B数字平台对其国际化倾向有更强的正向影响。即使在新冠疫情大流行的情况下，中小企业使用国外社交媒体对其国际化取向的积极影响仍然大于使用国内社交媒体。此外，新冠肺炎疫情还削弱了它们利用国内外平台对其国际化定位的积极影响。本研究为中小企业的数字化与国际化提供了一些有趣的理论与实践启示。
Drawing on network learning theory, it investigates the effect of small and medium-sized enterprises' (SMEs) experience of using foreign and domestic social network services (SNS) and foreign and domestic platforms (such as B2B digital platforms) on their international orientation. We further examine the moderating effects of the COVID-19 pandemic on the relationship between digital experience and international orientation. Empirical results from a sample of 373 observations from 250 Chinese SMEs show that their use of foreign SNS and B2B digital platforms has a stronger positive impact on their international orientation than their use of domestic SNS and B2B digital platforms. Even with the COVID-19 pandemic, SMEs' use of foreign SNS still has a stronger positive impact on their international orientation than their use of domestic SNS. Moreover, the COVID-19 pandemic mitigates the positive impact of their use of both foreign and domestic platforms on their international orientation. This study presents some interesting theoretical and practical implications for SMEs' digitalization and internationalization.
登录
查看更多内容
影响因子：
3
作者：
Aichner, Thomas;Jacob, Frank
通讯作者：
Jacob, Frank
影响因子：
8.7
作者：
Alayo, Mikel;Maseda, Amaia;Arzubiaga, Unai
通讯作者：
Arzubiaga, Unai
影响因子：
11.3
作者：
Adomako, Samuel;Amankwah-Amoah, Joseph;Khan, Zaheer
通讯作者：
Khan, Zaheer
影响因子：
6.1
作者：
Bagheri, Mahshid;Mitchelmore, Siwan;Nikolopoulos, Konstantinos
通讯作者：
Nikolopoulos, Konstantinos
商业和社交网络在有效国际化中的作用：新兴市场中小企业的见解
影响因子：
11.3
作者：
Bai, Wensong;Johanson, Martin;Ratajczak-Mrozek, Milena
通讯作者：
Ratajczak-Mrozek, Milena