Towards the Identification of Dark Patterns: An Analysis Based on End-User Reactions

Towards the Identification of Dark Patterns: An Analysis Based on End-User Reactions
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暗色图案识别:基于最终用户反应的分析

DOI:
10.1145/3429290.3429293
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发表时间:
2020
期刊:
Proceedings of the 11th Indian Conference on Human-Computer Interaction
影响因子:
--
通讯作者:
Wricha P. Mishra
Wricha P. Mishra
中科院分区:
--
文献类型:
--
作者:
Aditi M. Bhoot;Mayuri A. Shinde;Wricha P. Mishra

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暗黑模式是一种用户界面,它通过影响用户的决策过程,故意欺骗用户,以获取企业的利益。本研究论文有三个目标。第一个目标是确定用户对不同类型暗黑模式的易感性差异。第二个目标是找出使用户成为不同类型暗黑模式受害者的潜在因素。第三个目标是确定最不被识别和最易被识别的暗黑模式对用户影响的差异。本文提出了五个要素,即使用户没有完全意识到设计背后的不道德意图,这些要素在用户识别暗黑模式方面也起着重要作用。此外,还根据促使用户陷入暗黑模式的因素形成了一个分类法。发现这五个要素与用户识别暗黑模式的能力之间存在很强的相关性和关联。还发现这些要素之间的相关性因所考虑的暗黑模式类型而异。本文有助于理解影响用户成为暗黑模式受害者的因素,以及不同类型暗黑模式对用户影响的差异。本研究中确定的识别变量和因素有助于人机交互社区了解暗黑模式对可用性的不利影响。
A dark pattern is a user interface that purposefully deceives users for the benefit of the business by influencing their decision making process. The objectives of this research paper are three-fold. The first objective is to determine the difference in the susceptibility of the users to the different types of dark patterns. The second is to identify the underlying factors that make users victims of the different types of dark patterns. The third objective is to identify the difference in the impact on the users, caused by the least identified and the most identified dark pattern. This paper presents five elements that play an important role in the identification of dark patterns by the users, even if they are not completely aware of the unethical intentions behind the design. In addition to that, a taxonomy is formed with the factors that trigger the users towards dark patterns. Strong correlations and associations between these five elements and the user's ability to identify dark patterns are found. It was also found that the correlations between the elements differ from the type of dark pattern in consideration. This paper helps in understanding the factors that influence the users to become victims of dark patterns and the difference in the impact of the different types of dark patterns on the user. The variables and factors of identification determined in this research can benefit the HCI community to understand the adverse effects of dark patterns on usability.
用户体验实践中的道德调解
DOI: 10.1145/3290605.3300408
发表时间: 2019
期刊: Proceedings of the 2019 CHI Conference on Human Factors in Computing Systems - CHI '19
影响因子: --
作者:
Gray, Colin M.;Chivukula, Shruthi Sai
通讯作者: Chivukula, Shruthi Sai