Virtual reality tourism to satisfy wanderlust without wandering: An unconventional innovation to promote sustainability
Virtual reality tourism to satisfy wanderlust without wandering: An unconventional innovation to promote sustainability
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虚拟现实旅游满足旅行欲望而不徘徊：促进可持续发展的非传统创新
DOI：
10.1016/j.jbusres.2022.07.032
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发表时间：
2022
影响因子：
11.3
通讯作者：
Sai Lan
中科院分区：
文献类型：
--
作者：
Shalini Talwar;Puneet Kaur;Octavio Escobar;Sai Lan
由于旅行和旅游目的地活动对环境造成的不利影响，旅游业一直是批评的对象。因此，研究人员和管理者必须寻求既具有商业意义又不会引发可持续性相关问题的旅游解决方案。特别是在新冠肺炎 (COVID-19) 大流行之后，虚拟现实旅游 (VRT) 作为一种数字驱动但非传统的异地旅游旅行形式，吸引了该行业多个利益相关者的关注。然而，消费者对使用 VRT 作为旅游活动可持续解决方案的看法和动机尚未完全了解。我们利用期望理论来解决文献中的这一缺陷，提出目标难度和旅游环境影响的减少（REI）作为期望相关动机，成就作为工具相关动机，牺牲意愿作为效价相关动机；我们预计这些动机反过来会推动两种结果：低努力和高努力的环保行为。通过分析从居住在美国的 350 名个人收集的数据，我们发现除了目标难度与高度努力的环保行为以及 REI 与两种环保行为的积极关联外，所有积极关联均得到支持。我们还测试并证实了家庭中儿童数量和日常绿色行为对一些拟议关联的调节作用。我们的研究结果为该领域未来的研究和实践提供了有用的见解。
The tourism sector has always been a target of criticism due to the adverse environmental effects of travel and activities at tourist destinations. It is thus imperative for researchers and managers to seek tourism solutions that make business sense without raising sustainability-related issues. Particularly in the aftermath of the COVID-19 pandemic, virtual reality tourism (VRT), a form of digitally-driven albeit unconventional ex-situ touristic travel, has attracted the attention of multiple stakeholders in the sector. However, consumers’ perceptions of and motivations to use VRT as a sustainable solution for touristic activities are yet not fully understood. We address this deficiency in the literature by drawing upon expectancy theory to propose goal difficulty and reduction in the environmental impact of tourism (REI) as expectancy-related motivations, accomplishment as an instrumentality-related motivation and willingness to sacrifice as a valence-related motivation; we anticipate these motivations, in turn, to drive two outcomes: low- and high-effort pro-environmental behaviours. Analysing data collected from 350 individuals residing in the United States, we found support for all positive associations except for that of goal difficulty with high-effort pro-environmental behaviours and REI with both pro-environmental behaviours. We also tested and confirmed the moderating effects of the number of children in a household and daily green behaviours on some of the proposed associations. Our findings offer useful insights for future research and practice in the area.
影响因子：
8.9
作者：
J. Wu;X. Font;Jingyan Liu
通讯作者：
J. Wu;X. Font;Jingyan Liu