Social media use to improve communication on children and adolescent's health: the role of the Italian Paediatric Society influencers.
Social media use to improve communication on children and adolescent's health: the role of the Italian Paediatric Society influencers.
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DOI：
10.1186/s13052-021-01111-7
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发表时间：
2021-08-11
影响因子：
3.6
通讯作者：
Italian Paediatric Society Executive Board
中科院分区：
文献类型：
--
作者：
Bozzola E;Staiano AM;Spina G;Zamperini N;Marino F;Roversi M;Corsello G;Italian Paediatric Society Executive Board
有关儿童和青少年健康的假新闻正在传播。互联网的可用性和媒体设备成本的降低有助于家庭轻松获取技术。公共卫生组织正在努力对比错误信息并促进科学传播。在这种背景下，一种新的沟通形式正在兴起，社交媒体影响者。本研究的目的是评估儿科影响者 (PI) 在传达儿童和青少年健康信息方面的作用。由意大利儿科协会（SIP）提名的科学委员会于2019年12月至2020年1月招募了一组PI。 PI 被要求将 Facebook 消息从 SIP 官方页面分享到他们自己的网络。对社交媒体工具进行了为期12个月的评估，从2019年7月28日到2020年7月11日。为了清楚起见，我们将研究时段大致划分如下：PI活跃期（2020年1月6日至2020年7月11日）和PI尚未活跃期（2019年7月28日至2020年1月4日）。 2020）。对 Facebook 页面（终身总点赞数、每日新点赞数、每日页面参与度、每日总覆盖率）和已发布帖子（终身帖子总覆盖率、终身帖子有机覆盖率、终身参与用户）的信息进行了评估。 Facebook 每日新点赞数、页面参与度和总覆盖率以及终生帖子总覆盖率和有机覆盖率均显着增加。至于 PI，他们在大多数情况下报告了积极的体验。在数字时代，传播策略变得越来越重要，科学界必须积极参与社交媒体传播。我们的试点研究表明，招募儿科影响者增加了 SIP Facebook 页面的沟通和互动。我们的研究显示了影响者的潜在作用：通过 PI 传播健康信息似乎是促进有关儿童和青少年健康的正确沟通的成功策略。
Fake news on children’s and adolescent health are spreading. Internet availability and decreasing costs of media devices are contributing to an easy access to technology by families. Public health organizations are working to contrast misinformation and promote scientific communication. In this context, a new form of communication is emerging social media influencers. Aim of this study is to evaluate the role of paediatric influencers (PI) in communicating information about children and adolescents’ health. A group of PI was enrolled from December 2019 to January 2020 by a scientific commission nominated by the Italian Paediatric Society (SIP). PI were asked to share Facebook messages from the official page of the SIP to their own network. Social media tools have been evaluated across 12 months, from July 28, 2019, to July 11, 2020. For the purposes of clarity, we schematically divided the study period as follows: the period of PIs activity (January 6, 2020, to July 11, 2020) and the period when PIs were not yet active (July 28, 2019, to January 4, 2020). Information on Facebook page (lifetime total likes, daily new likes, daily page engaged, daily total reach) and on published post (lifetime post total reach, lifetime post organic reach, lifetime engaged users) were evaluated. A significant increase in Facebook daily new likes, page engagement and total reach, as well as in lifetime post total and organic reach was evidenced. As for PI, they reported a positive experience in most cases. In the digital era, communication strategies are becoming more important, so that the scientific community has to be actively involved in social media communication. Our pilot study demonstrated that the recruitment of paediatric influencers has increased communication and interaction of the SIP Facebook page. Our study shows the potential role of influencers: spreading health messages via PI seems to be a successful strategy to promote correct communication about children’s and adolescents’ health.
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