Vaping, smartphones, and social media use among young adults: Snapchat is the platform of choice for young adult vapers.

Vaping, smartphones, and social media use among young adults: Snapchat is the platform of choice for young adult vapers.
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DOI:
10.1016/j.addbeh.2020.106576
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发表时间:
2021-01
影响因子:
4.4
通讯作者:
Harrell PT
Harrell PT
中科院分区:
医学2区
文献类型:
--
作者:
Massey ZB;Brockenberry LO;Harrell PT

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烟草使用通常在成年早期开始或稳定下来。大约 90% 的年轻人使用社交媒体,超过 80% 的年轻人拥有智能手机。电子尼古丁输送系统(ENDS)零售商针对智能手机和社交媒体开展了广告活动。尽管有证据表明社交媒体和智能手机上有电子烟广告,但很少有研究探讨智能手机上的电子烟广告暴露、社交媒体使用和年轻人中电子烟使用(即电子烟)之间的关联。来自一所大型公立大学的 18-24 岁大学生(N=1047)完成了有关电子烟的在线调查。该调查测量了电子烟广告曝光的频率、智能手机的使用、社交媒体的使用和电子烟行为。分层逻辑回归评估了人口统计、电子烟广告曝光、智能手机使用和社交媒体使用是否可以预测是否会使用电子烟与从不使用电子烟。最常用的四个平台(“日常”使用)是 Snapchat (80.0%)、Instagram (73.4%)、YouTube (59.7%) 和 Facebook (54.3%)。 Snapchat、Instagram 和 Facebook 的使用都与智能手机上的电子烟广告曝光率较高显着相关。接触智能手机上的电子烟广告与曾经吸过电子烟有关(AOR:1.30,95% CI = 1.05-1.60)。在接受调查的社交媒体平台中,只有 Snapchat 使用频率与较高的吸电子烟几率相关(AOR:1.22,95% CI = 1.10-1.36)。通过智能手机接触广告和使用 Snapchat 与年轻人吸电子烟率较高有关。应进一步调查社交媒体和智能手机的使用对年轻人的影响。
Tobacco use often begins or stabilizes in young adulthood. Approximately 90% of young adults use social media and over 80% own a smartphone. Retailers of electronic nicotine delivery systems (ENDS) have targeted smartphones and social media with adverting campaigns. Despite evidence of ENDS advertising on social media and smartphones, few studies have examined associations between exposure to vaping advertisements on smartphones, social media use, and ENDS use (i.e., vaping) among young adults. College students aged 18-24 from a large public university (N=1047) completed online surveys about vaping. The survey measured frequency of vaping advertisement exposure, smartphone use, social media use, and vaping behaviors. Hierarchical logistic regression assessed whether demographics, vaping advertisement exposure, smartphone use, and social media use predicted ever vaping compared to never vaping. The four most commonly used platforms (used “daily”) were Snapchat (80.0%), Instagram (73.4%), YouTube (59.7%), and Facebook (54.3%). Use of Snapchat, Instagram, and Facebook were all significantly associated with higher rates of vaping advertisement exposure via smartphones. Exposure to vaping advertisements on smartphones was associated with ever vaping (AOR: 1.30, 95% CI = 1.05-1.60). Of the social media platforms examined, only Snapchat use frequency was associated with higher odds of ever vaping (AOR: 1.22, 95% CI = 1.10-1.36). Exposure to advertisements via smartphones and use of Snapchat were associated with higher rates of vaping for young adults. Social media and smartphone use should be further investigated for young adult impact.
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