Effective antimicrobial resistance communication: the role of information design
Effective antimicrobial resistance communication: the role of information design
复制标题
有效的抗菌药物耐药性沟通：信息设计的作用
DOI：
10.1057/s41599-019-0231-z
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发表时间：
2019
影响因子：
4
通讯作者：
Walker S
中科院分区：
文献类型：
--
作者：
Walker S
让人们了解抗菌素耐药性（AMR）的危险以及如何预防它是全球的优先事项。本文讨论了信息设计在AMR信息有效传播中的作用，并提出设计过程-用户输入，迭代和考虑使用情况-是成功传播的关键。为了说明这一点，使用材料从奥托和玛丽Neurath同种型收集在阅读大学，本文认为奥托和玛丽Neurath谁开发的视觉教育的同种型系统在20世纪20年代的工作。他们与科学家、作家和插画家合作，确保信息对目标受众既准确又相关，这样人们就可以根据事实解释做出自己的决定。他们使用象形图和示意图，一致使用颜色来表示含义，并仔细考虑文本和图像之间的关系，提供了独特的视觉“外观和感觉”。Neuraths设计的图表旨在教育人们了解健康，其中包括20世纪30年代为美国国家结核病协会制作的一系列图表，以解释结核病的危险以及如何预防结核病。本文回顾了这些图表是如何设计的，包括“Transformer”的指定角色，他们的工作是确保科学事实以可理解的形式呈现。工作方式以及图表的文字和图形特征值得认真考虑，以有效传达当今AMR的信息。特别相关的是使用示意图，使用比例和简化来吸引注意力，使用讲故事来吸引人们，不要用太多的信息压倒读者，并使用简单的语言。本文认为，跨学科的工作是成功解释AMR危险的关键。它说明了这一点参考的研究项目，受公共卫生传播的同种型方法的影响，汇集了学者和从业人员在信息设计，建筑，人体工程学和人为因素，并在沟通有关AMR的人使用社区药房的信息药房。
Getting the message across about the dangers of antimicrobial resistance (AMR) and how to prevent it is a global priority. This article discusses the role of information design in the effective communication of information about AMR, and suggests that the design process—user input, iteration and consideration of circumstances of use—is key to successful communication. To illustrate this, using material from the Otto and Marie Neurath Isotype Collection at the University of Reading, this article considers the work of Otto and Marie Neurath who developed the Isotype system for visual education in the 1920s. They collaborated with scientists, writers and illustrators to ensure that messages were both accurate and relevant for their intended audiences, so that people could make their own decisions based on factual explanation. Their use of pictograms and schematic illustrations, consistent use of colours to represent meaning, and carefully considered relationships between text and image provided a distinctive visual ‘look and feel’. The charts designed by the Neuraths to educate people about health included a series made in the 1930s for the US National Tuberculosis Association to explain the dangers of, and how to prevent TB. This article reviews how these charts were designed, including the designated role of the ‘transformer’who worked to ensure that scientific facts were presented in an understandable form. The way of working and the verbal and graphic characteristics of the charts deserve serious consideration for effective communication of information about AMR today. Particularly relevant are the use of schematic images using scale and simplification to attract attention, the use of story-telling to engage people, not overwhelming readers with too much information, and using straightforward language. The article asserts that cross-disciplinary working is key to successful explanation about the dangers of AMR. It illustrates this with reference to a research project, influenced by the Isotype approach to public health communication, that brings together academics and practitioners in information design, architecture, ergonomics and human factors, and pharmacy in communicating information about AMR to people using community pharmacies.
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Transformer：制作同型图的原则
DOI：
--
发表时间：
2009
期刊：
影响因子：
--
作者：
M. Neurath;R. Kinross
通讯作者：
R. Kinross
重新审视变压器
DOI：
--
发表时间：
1998
期刊：
影响因子：
--
作者：
M. Macdonald;Robert Waller
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服务：慢性健康的服务设计
DOI：
--
发表时间：
2017
期刊：
影响因子：
--
作者：
P. Chamberlain;Sue Mawson;D. Wolstenholme
通讯作者：
D. Wolstenholme
公共卫生海报：WPA 海报和有关美国医疗保健的全国对话
DOI：
--
发表时间：
2015
期刊：
影响因子：
--
作者：
Dori Griffin
通讯作者：
Dori Griffin
DOI：
--
发表时间：
2011
期刊：
影响因子：
--
作者：
C. Abraham;Marieke Kools
通讯作者：
Marieke Kools