Easy but not effective: Why “turning off the lights” remains a salient energy conserving behaviour in the United States

Easy but not effective: Why “turning off the lights” remains a salient energy conserving behaviour in the United States
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简单但无效:为什么“关灯”在美国仍然是一种突出的节能行为

DOI:
10.1016/j.erss.2019.101257
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发表时间:
2019
影响因子:
6.7
通讯作者:
Attari, Shahzeen Z.
Attari, Shahzeen Z.
中科院分区:
经济学2区
文献类型:
--
作者:
Lundberg, Daniel C.;Tang, Janine A.;Attari, Shahzeen Z.

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当参与者被问及如何最好地节省家中的能源时,自20世纪80年代以来,最常见的反应是“关灯”。在这里,我们使用一个在线调查(N = 1418),以调查为什么关灯持续作为一个模态响应,尽管几十年的能源教育促进更有效的行为。我们确认,当参与者被要求采取最有效的行动来节省能源时,关灯仍然是模态反应(36.3%的参与者)。我们发现,被教导关灯是为什么关灯仍然如此受欢迎的一个重要原因。当参与者被要求向朋友推荐关灯(削减行动)或用CFL或LED灯泡取代白炽灯泡(效率行动)时,我们观察到效率(77%)而不是削减(23%)的显着转变。我们发现,参与者解释他们的选择关灯或更换灯泡与不同的食谱。选择关灯的参与者表示,当设备完全关闭时,会发生节能。或者,那些选择更换效率低下的灯泡的人说,一项给定的任务可以使用更少的能源。
When participants are asked how best to save energy in the home, the most frequent response since the 1980s has been “turning off the lights”. Here, we use an online survey (N = 1418) to investigate why turning off the lights persists as a modal response despite decades of energy education promoting far more effective behaviors. We confirm that turning off the lights is still the modal response when participants are asked for the single most effective action they currently do to save energy (36.3% of participants). We find that being taught to turn off the light is an important reason for why turning off the lights has remained so popular. When participants are asked to make a recommendation to a friend between turning off the lights (curtailment action) or replacing incandescent bulbs with CFL or LED bulbs (efficiency action), we observe a remarkable shift towards efficiency (77%) rather than curtailment (23%). We find that participants explain their choice of turning off lights or replacing bulbs with different heuristics. Participants who choose turning off the lights state that energy savings occur when an appliance is completely turned off. Alternatively, those who pick replacing inefficient light bulbs state that far less energy can be used for a given task.
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