The Impact of COVID-19 and Public Health Emergencies on Consumer Purchase of Scarce Products in China.
The Impact of COVID-19 and Public Health Emergencies on Consumer Purchase of Scarce Products in China.
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COVID-19和突发公共卫生事件对中国消费者购买稀缺产品的影响
DOI：
10.3389/fpubh.2020.617166
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发表时间：
2020
影响因子：
5.2
通讯作者：
Zhao T
中科院分区：
文献类型：
--
作者：
Jin X;Li J;Song W;Zhao T
目的：突发公共卫生事件期间，人们往往会抢购稀缺商品，导致恐慌行为，对公共卫生管理造成严重的负面影响。由于相关研究的缺失，这一现象的内在逻辑并不清晰。该研究探讨了COVID-19疫情等突发公共卫生事件是否以及为什么会刺激消费者对稀缺产品的偏好。方法：采用问卷调查法，在中国Credamo数据平台上进行两次在线调查。第一次调查于2月启动，收集了1,548名参与者的心理和行为数据。考虑到大流行导致人口迁移的可能性，8月对463名参加了第一次调查且在2月至8月期间没有搬迁到其他城市的参与者进行了跟踪调查。通过逐步回归分析、自举法和稳健性检验，对这些数据进行假设检验。结果如下：研究发现，疫情严重程度对稀缺性消费行为产生了积极影响，而且这种影响是视情况而定的;这表明，疫情对稀缺性消费的影响仅在疫情期间显著。此外，还发现物质主义在大流行严重程度和稀缺消费之间的关系中起着中介作用。最后，归属感的需要被发现在大流行的严重性和物质主义之间起着调节作用。结论：本研究结果显示，突发公共卫生事件期间的稀缺性消费行为可以透过降低物质需求、增加归属需求来降低。这些发现可能有助于政府领导人管理公共卫生突发事件。
Objectives: During public health emergencies, people often scramble to buy scarce goods, which may lead to panic behavior and cause serious negative impacts on public health management. Due to the absence of relevant research, the internal logic of this phenomenon is not clear. This study explored whether and why public health emergencies such as the COVID-19 pandemic stimulate consumers' preference for scarce products. Methods: Applying the questionnaire survey method, two online surveys were conducted on the Credamo data platform in China. The first survey was launched in February and collected psychological and behavioral data from 1,548 participants. Considering the likelihood of population relocation due to the pandemic, a follow-up survey was conducted in August with 463 participants who had participated in the first survey and had not relocated to other cities between February and August. The hypotheses were tested with these data through stepwise regression analysis, bootstrapping, and robustness testing. Results: Pandemic severity was found to positively affect scarce consumption behavior and the effect was found to be situational; this indicates that the impact of the pandemic on scarce consumption was only significant during the pandemic. Further, it was found that materialism plays a mediating role in the relationship between pandemic severity and scarce consumption. Finally, the need to belong was found to play a moderating role between pandemic severity and materialism. Conclusion: This study findings imply that the scarce consumption behavior during public health emergencies can be reduced by decreasing materialism and increasing the need to belong. These findings may aid government leaders in managing public health emergencies.
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影响因子：
7.6
作者：
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通讯作者：
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