Evaluation of a TV Science News Service

电视科学新闻服务的评估

• 批准号: 8652163
• 负责人: Valerie Crane
• 金额: $ 2.77万
• 依托单位: Research Communications Ltd
• 依托单位国家: 美国
• 项目类别: Standard Grant
• 财政年份: 1987
• 资助国家: 美国
• 起止时间: 1987-03-15 至 1988-02-29
• 项目状态: 已结题
• 来源: https://www.nsf.gov/awardsearch/showAward?AWD_ID=8652163&HistoricalAwards=false
• 关键词: Evaluation; TV; Science; News; Service

Commercial television is a powerful medium that has rarely succeeded in bringing scientific and technological information to its vast viewing public. For approximately eight years Don Herbert and his series "HOW ABOUT..." has brought science news to millions of viewers across the country. This series is carried on over 150 commercial TV stations in 80% of the major markets. The objectives of the program are to further the public's understanding and appreciation of the importance of science, technology and medical research to our way of life. Research Communications Ltd. will conduct a two-tiered study to determine the impact and effectiveness of these news inserts. A telephone survey will be conducted with station managers and news directors to document the decision-making process. The second step involves a series of focus groups with home viewers to determine the effectiveness of the series. Viewers will be asked a series of questions as well as responding to sample news segments. The research firm and Prinicpal Investigator have extensive experience in the media research area. This project of $27,700 is a modest evaluation investment which could provide clues and insights in mapping further commercial media strategies.

商业电视是一种强大的媒体， 成功地将科学和技术信息 广大的观众。 八年来，唐 赫伯特和他的系列"如何. "带来了科学新闻 向全国数百万观众展示 这个系列是 在80%的主要商业电视台进行了150多个商业电视台 市场的 该方案的目标是进一步促进 公众理解和欣赏的重要性， 科学技术和医学研究对我们生活方式的影响。 Research Communications Ltd.将进行一项两层研究， 确定这些新闻插页的影响和效果。 一 将与电台经理和新闻界进行电话调查 董事会记录决策过程。 第二 第一步涉及一系列与家庭观众的焦点小组， 确定该系列的有效性。 观众会被问到 一系列的问题以及对样本新闻的回应 片段 该研究公司和首席调查员有广泛的 媒体研究领域的经验。 该项目27，700美元 是一项适度的评估投资，可以提供线索， 在绘制进一步的商业媒体战略的见解。