TV News: The Cutting Edge -- Annual Briefings for Television News Directors

科学家公共信息研究所（SIPI）是一个致力于加强科学报道的科学家和媒体专业人士的非营利组织，它将在未来三年内为电视新闻导演和制片人组织年度简报。每年，来自全国各地的35- 50位地方新闻主任将与全国知名科学家面对面地进行为期两天的讨论，讨论科学、健康和环境方面的主要新闻。商业电视对科学的报道不足，这种有针对性的干预有很大的机会直接提高美国电视行业科学报道的质量和数量。SIPI的媒体资源服务处因向记者提供科学和技术资源而享誉国际。1989年3月10日至12日举行的电视新闻主任简报会原型以实际方式展示了该项目的潜力，采访了来自17个州的35名主要记者。由专业科学家和记者组成的地理分布小组将出席简报会，SIPI工作人员在会前的广泛工作为他们的讨论提供了良好的支持。将对讨论的主题进行广泛的新闻报道，并由SIPI工作人员记录。一名独立承包商将继续进行评价研究，分析简报会对与会者的影响。NSF的资助将占项目总额66万美元的28%。

The Scientists Institute for Public Information (SIPI), a non profit organization of scientists and media professional that works to strengthen reporting of science, will organize annual briefings for television news directors and producers by leading scientists during the next three years. Each year 35- 50 local news directors from across the country will meet face- to-face with nationally prominent scientists for two days of discussions of leading stories in science, health and the environment. Science is underreported on commercial television, and this targeted intervention has a substantial opportunity to directly improve the quality and quantity of science reporting by America's television industry. SIPI's Media Resource Service has developed an international reputation for its provision of scientific and technical sources for journalists. The prototype TV News Director's Briefing, held March 10-12 1989, demonstrated in a practical way the potential of the project, reaching 35 key journalists from 17 states. The briefings will be attended by a geographically distributed group of professional scientists and journalists who are well supported in their discussions by extensive pre-meeting work by SIPI staff. Extensive news coverage of the topics discussed will take place and be documented by SIPI staff. A continuing evaluation study by an independent contractor will analyze the impact of the briefings on the participants. NSF support will amount to 28% of the $660,000 project total.