Multiple Investigator Common Vehicle Study of Political Persuasion and Attitude Change

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9309946 Sniderman This investigation has two fundamental objectives. The first is to explore how individuals take advantage of information they may pick up in the course of an ordinary day to modify or change their opinions. By focusing on different forms of information, for example, the source of a policy proposal or the specific terms in which the proposal is put, the investigators aim to develop an account of the dynamics as well as the statics of political beliefs. The second objective is to demonstrate the economies of multiple investigators using a common research vehicle. By having investigators share the same survey, and by taking advantage of experimental design and computer-assisted interviewing, twelve studies, conducted by seventeen investigators at thirteen different universities, can be carried for approximately the cost of one conventional, national survey. This project should substantially enhance our understanding of information acquisition and research investigation techniques that promote reliability, validity and economies of scale. ***