Dissertation Research: The Impacts of Transnational Media Consumption on Local Cultures in China

论文研究：跨国媒体消费对中国本土文化的影响

• 批准号: 9904387
• 负责人: Louisa Schein
• 金额: $ 1.2万
• 依托单位: Rutgers University New Brunswick
• 依托单位国家: 美国
• 项目类别: Standard Grant
• 财政年份: 1999
• 资助国家: 美国
• 起止时间: 1999-09-01 至 2001-02-28
• 项目状态: 已结题
• 来源: https://www.nsf.gov/awardsearch/showAward?AWD_ID=9904387&HistoricalAwards=false
• 关键词: Dissertation; Research; Impacts; Transnational; Media

9904387Schein / Chen This project supports the dissertation research of an anthropology student from Rutgers University studying the impacts of transnational media consumption on local cultures in China. Based on the hypothesis that such media does not produce global cultural homogenization but rather consolidates local differences, this project will employ a multi-site ethnographic approach to study media, media-related commodities, and consumers in Beijing and Xian, China. Using participant observation, semi-structured interviews, surveys and archival research, the student will analyze changes in local identities produced by exposure to transnational media, focusing on (foreign) media consuming groups as distinct from (foreign) media dispossessed groups. This research is important because it will produce a case study of a global process, the impact on local societies of the shift from local command economies to open market economies as influenced by changes in media, especially television, film, music, print media and video compact disks. In addition the project supports the training of a young social scientist, and advances our knowledge of this important area of the world.

9904387 Schein/ Chen该项目支持罗格斯大学人类学学生的论文研究，研究跨国媒体消费对中国本土文化的影响。 基于这样的媒体不会产生全球文化同质化，而是巩固了地方差异的假设，本项目将采用多地点民族志方法来研究中国北京和西安的媒体，媒体相关商品和消费者。 利用参与观察，半结构化访谈，调查和档案研究，学生将分析暴露于跨国媒体产生的地方身份的变化，重点是（外国）媒体消费群体，有别于（外国）媒体剥夺群体。 这项研究很重要，因为它将产生一个全球进程的个案研究，即受媒体，特别是电视、电影、音乐、印刷媒体和录像光盘的变化的影响，从地方指令性经济向开放市场经济的转变对地方社会的影响。 此外，该项目还支持培训一名年轻的社会科学家，并增进我们对世界这一重要领域的了解。