Large-Scale, Long-Term and Virtual Experimental Environments for Electronic Markets

电子市场大规模、长期、虚拟实验环境

• 批准号: 9907935
• 负责人: Andrew Whinston
• 金额: $ 30万
• 依托单位: University of Texas at Austin
• 依托单位国家: 美国
• 项目类别: Continuing Grant
• 财政年份: 1999
• 资助国家: 美国
• 起止时间: 1999-09-01 至 2001-08-31
• 项目状态: 已结题
• 来源: https://www.nsf.gov/awardsearch/showAward?AWD_ID=9907935&HistoricalAwards=false
• 关键词: Large; Scale; Long; Term; Virtual

While the Internet economy is growing rapidly, little is systematically known or understood regarding key business issues in this new domain. Emerging theories of electronic commerce and organizing electronic business are based on the physical economy. However, the literature on testing of related models and assumptions is sparse, primarily due to difficulties in collecting relevant field data. Field experimentation can provide valuable insights into electronic markets and can be a strong complement to the experimental economics discipline. The principal investigators have developed Experimental Digital Economy (EDE), an extensive technological environment for creating a long-term virtual electronic market. Real digital goods are produced and traded through EDE and consumed by agents based on real incentives. It enables the testing of propositions and hypotheses generated from economics based modeling of competition and consumer behavior in an electronic market, and can also lead to systematic discoveries. Prior experiments with EDE have led to insights regarding successful business strategies (e.g., mass customization, selling format, etc.) and processes (e.g., customer care, coordination) for digital products companies. The proposed research will explore the effectiveness of various market mechanisms (e.g., posted prices and auction systems, intermediary-based certification and reputation building, etc.) for information and software goods.

虽然互联网经济正在快速增长，但关于这一新领域的关键商业问题，人们几乎没有系统地了解或理解。新兴的电子商务和组织电子商务理论都是建立在实体经济的基础上的。然而，关于检验相关模型和假设的文献很少，主要是由于收集相关现场数据的困难。实地实验可以为电子市场提供有价值的见解，并可以成为实验经济学学科的有力补充。主要研究人员开发了实验性数字经济(EDE)，这是一个创建长期虚拟电子市场的广泛技术环境。真正的数字产品通过EDE生产和交易，并由代理商基于真正的激励进行消费。它能够测试电子市场中基于经济学的竞争和消费者行为建模所产生的命题和假设，也可以导致系统性的发现。以前的EDE实验已经对成功的商业战略(例如，大规模定制、销售模式等)有了深入的了解。以及数字产品公司的流程(例如，客户关怀、协调)。拟议的研究将探讨各种市场机制(例如，公布价格和拍卖系统、以中介为基础的认证和建立声誉等)的有效性。信息和软件产品。