Doctoral Dissertation Research in Political Science: Communication and Candidate Strategy in U.S. Senate Elections

政治学博士论文研究：美国参议院选举中的沟通与候选人策略

• 批准号: 9986453
• 负责人: Michael MacKuen
• 金额: $ 0.23万
• 依托单位: University of North Carolina at Chapel Hill
• 依托单位国家: 美国
• 项目类别: Standard Grant
• 财政年份: 2000
• 资助国家: 美国
• 起止时间: 2000-03-01 至 2001-02-28
• 项目状态: 已结题
• 来源: https://www.nsf.gov/awardsearch/showAward?AWD_ID=9986453&HistoricalAwards=false
• 关键词: Doctoral; Dissertation; Research; Political; Science

This Doctoral Dissertation Research project involves a content analysis of U.S. senate campaigns from a sample of states for the period 1992-1998. The data obtained are used to investigate the influence of the political context on candidate's communication and campaign strategy. A time series model is used to capture the dynamic nature of campaigns that results from the interaction between opponents and from candidates'sequential allocation of limited campaign resources.Thirteen states from each election year during the period are included in the study and campaign content measures are derived from a content analysis of local newspaper coverage of campaigns. All stories that cover the campaign between September 1st and election day are coded. Local newspaper coverage of the campaigns is obtained from the full-text sources available on Lexis/Nexis.The investigation provides a systematic study of information present in messages that candidates choose to communicate with voters. This research promises to explicate the factors that influence the content of campaign communication. The model outlined in the research affords the opportunity to develop a typology of campaigns that suggests when the normative expectation of issue-oriented campaigning will be fulfilled, and also identifies the conditions that produce an emphasis on partisan cues, character traits, and matters of job performance.

该博士论文研究项目涉及对 1992 年至 1998 年期间美国参议院竞选样本的各州的内容分析。 获得的数据用于调查政治背景对候选人的沟通和竞选策略的影响。 时间序列模型用于捕捉竞选活动的动态性质，这种动态性质是由对手之间的互动以及候选人对有限竞选资源的顺序分配而产生的。研究中包括该期间每个选举年的 13 个州，竞选内容衡量标准是根据当地报纸对竞选活动报道的内容分析得出的。 9 月 1 日至选举日期间报道竞选活动的所有故事均已编码。 当地报纸对竞选活动的报道是从 Lexis/Nexis 上提供的全文来源获得的。这项调查对候选人选择与选民沟通的消息中的信息进行了系统研究。 这项研究有望阐明影响竞选传播内容的因素。 研究中概述的模型提供了开发竞选活动类型的机会，该类型表明以问题为导向的竞选活动的规范期望何时能够得到满足，并且还确定了强调党派线索、性格特征和工作绩效问题的条件。