Elementary, Secondary and Informal Education: Science InSight -- A Small Grant for Exploratory Research (SGER)

美国教育广播公司（WNET）正在研究和测试一项名为“科学洞察”的实验性短格式电视广播和网络项目。这项实验研究的目的是确定短格式电视片段是否能成功地增加美国人对科学和技术新研究的理解和兴趣，如果可以的话，在几种可能的格式中，哪一种可能最成功。在这个研究和开发阶段，WNET将测试项目模型的可行性，并开发和完善该模型，以便在选定的一组媒体场所中使用，例如即将推出的PBS每周公共事务节目“公共广场”。在研究阶段将进行的具体活动包括：组建一个由至多六名在科学、科学新闻和媒体方面具有专门知识的顾问组成的专家委员会；制作三段不同长度的实验性短格式“节目概念”视频片段，用于其他媒体节目中作为科学信息片段；对这些测试格式的吸引力、可信度、清晰度和风格和内容的可理解性进行正式和非正式的测试和评估；并从电视媒体、印刷媒体、网络和科学中心等渠道寻找其他关键的潜在分销合作伙伴。

The Educational Broadcasting Corporation (WNET) is researching and testing an experimental, short format television broadcast and Web project entitled, "Science InSight." The goal of this experimental research is to determine if short-format television segments can successfully increase Americans' understanding of and interest in new research in science and technology and, if they can, which of several possible formats is likely to be most successful. During this research and development phase, WNET will test the viability of the project model and develop and refine the model for use in a selected group of media venues such as the forthcoming PBS weekly public affairs program, "Public Square." The specific activities to be undertaken in the research phase include:assembling an expert board of up to six advisors with expertise in science, science journalism and media;producing three experimental, short-format, "program concept" video segments of varying lengths for use as science information pieces in other media programs;conducting formal and informal testing and evaluation of these test formats for appeal, credibility, clarity, and comprehensibility of style and content; and identifying additional key potential distribution partners from television media, print, Web and science centers outlets.