Entertainment rights in the age of the franchise: a reappraisal of personality rights under Australian intellectual property laws

特许经营时代的娱乐权：澳大利亚知识产权法下人格权的重新评估

• 批准号: DP0985948
• 负责人: Prof Kathryn Bowrey
• 金额: $ 11.86万
• 依托单位: The University of New South Wales
• 依托单位国家: 澳大利亚
• 项目类别: Discovery Projects
• 财政年份: 2009
• 资助国家: 澳大利亚
• 起止时间: 2009-03-01 至 2014-12-31
• 项目状态: 已结题
• 来源: https://dataportal.arc.gov.au/RGS/Web/Grants/DP0985948
• 关键词: Entertainment; rights; age; franchise; reappraisal

Global entertainment industry practice is to assert broad rights in creative entertainment concepts and characters. There is huge global merchandising potential for cultural products, as demonstrated by The Wiggles, Harry Potter and Pokemon. In the US, the UK, Japan and Korea there have been developments to enhance the protection of character and personality rights. However there is no current study of the status of the entertainment franchise under Australian intellectual property law. With Australian imports of cultural products at an all-time high and with local productions increasingly geared towards worldwide audiences, this study critically evaluates how Australian law fits with the realities of the global entertainment marketplace.

全球娱乐业的做法是主张在创意娱乐概念和角色方面拥有广泛的权利。文化产品有巨大的全球销售潜力，Wiggles，Harry Potter和Pokemon就证明了这一点。在美国、英国、日本和韩国，加强对人格权和人格权的保护已经取得了进展。然而，目前还没有关于娱乐特许经营权在澳大利亚知识产权法下的地位的研究。随着澳大利亚文化产品的进口量创历史新高，以及本土产品越来越多地面向世界各地的观众，这项研究对澳大利亚法律如何与全球娱乐市场的现实相适应进行了批判性的评估。