Doctoral Dissertation Research in DRMS: The Impact of Sensation Seeking and Cultural Orientation on the Effects of Fear Appeal Messages -- A Four-Country Study.

DRMS 博士论文研究：感觉寻求和文化取向对恐惧诉求信息影响的影响——一项四国研究。

• 批准号: 0326850
• 负责人: Rick Zimmerman
• 金额: $ 0.75万
• 依托单位: University of Kentucky Research Foundation
• 依托单位国家: 美国
• 项目类别: Standard Grant
• 财政年份: 2003
• 资助国家: 美国
• 起止时间: 2003-09-01 至 2004-08-31
• 项目状态: 已结题
• 来源: https://www.nsf.gov/awardsearch/showAward?AWD_ID=0326850&HistoricalAwards=false
• 关键词: Doctoral; Dissertation; Research; DRMS; Impact

The use of fear appeals to enhance perceptions of risk and to modify attitudes and behaviors has been a common practice among public health practitioners. Although studies have shown that fear appeal messages work, no specific studies have systematically examined how specific audiences, particularly high and low sensation seekers, are persuaded or not persuaded by fear appeal messages. Sensation seeking is a personality trait, an individual's need for novel sensations and experiences and the willingness to take risks for the sake of those experiences. Fear appeal studies conducted in the U.S., primarily by Witte and her colleagues have focused solely on the use of physical threat as the stimulus of the fear appeal message with little emphasis placed on the use of social threat. There has not been a focus on understanding how social threat may be perceived in communities that are more collectivistic, as opposed to individualistic, in their cultural orientation. The primary goal of this research is to assess how sensation seeking and cultural orientation influence the way young adults process messages that focus on preventing a sexually transmitted infection. Findings from this research will help strengthen the theory of fear appeals, particularly Witte's extended parallel processing model. The findings will contribute to knowledge that practitioners can use to improve to public education strategies.

利用恐惧呼吁来增强对风险的认识，改变态度和行为，已经成为公共卫生从业人员的一种常见做法。 虽然研究表明，恐惧诉求信息的工作，没有具体的研究系统地研究了特定的观众，特别是高和低的感觉寻求者，是如何被说服或不被说服的恐惧诉求信息。感觉寻求是一种人格特质，一个人需要新的感觉和经验，并愿意承担风险，为了这些经验。 在美国进行的恐惧呼吁研究，主要是Witte和她的同事们只关注使用身体威胁作为恐惧呼吁信息的刺激，很少强调使用社会威胁。一直没有一个重点是了解如何社会威胁可能被认为是在社区更集体主义，而不是个人主义，在他们的文化取向。这项研究的主要目标是评估感觉寻求和文化取向如何影响年轻人处理以预防性传播感染为重点的信息的方式。这项研究的发现将有助于加强恐惧诉求理论，特别是Witte的扩展并行处理模型。调查结果将有助于从业人员可以用来改善公共教育战略的知识。