Doctoral Dissertation Research - AIDS Streetscapes: The Imagery of Campaigns against HIV in Chicago and Accra

博士论文研究 - 艾滋病街景：芝加哥和阿克拉抗击艾滋病运动的形象

• 批准号: 0503367
• 负责人: Wendy Griswold
• 金额: --
• 依托单位: Northwestern University
• 依托单位国家: 美国
• 项目类别: Standard Grant
• 财政年份: 2005
• 资助国家: 美国
• 起止时间: 2005-06-01 至 2007-05-31
• 项目状态: 已结题
• 来源: https://www.nsf.gov/awardsearch/showAward?AWD_ID=0503367&HistoricalAwards=false
• 关键词: Doctoral; Dissertation; Research; AIDS; Streetscapes

AIDS Streetscapes: The Imagery of Campaigns against HIV from Chicago to AccraAIDS organizations across the globe attempt to persuade people to change belief and behavior - visually - through AIDS posters, billboards, bumper-stickers, t-shirts, and print advertisements. This dissertation examines the production and reception of visual AIDS campaigns of the urban streetscapes of Chicago and Accra, Ghana. As the most common mode of communication between AIDS organizations and local communities, these visual campaigns mediate between the expert knowledge of public health officials and the folk knowledge of local groups. Understanding the interpretive practices in which both producers and audiences engage will provide fundamental insights into which symbolic strategies prove most effective. Attending to the connections between each element of Griswold's (1987, 1994) "cultural diamond," this project uses organizational ethnography, focus group interviews, GIS mapping technology, and content analysis to assess the production, reception, and dissemination of AIDS campaigns, and to develop a typology of AIDS symbols. This research asks the question, "how do AIDS images within urban streetscapes of Chicago and Accra make certain ideas about HIV knowable, while discouraging others?" Examining the links between visual culture and the social pathology of AIDS, with a focus on meaning and interpretation, will contribute to cultural sociology, visual sociology, and the sociology of knowledge. Assessing visual AIDS campaigns also contributes to the fight against HIV. Since the beginning of the crisis, organizations have peppered the urban landscape with images of AIDS, but very little research has systematically addressed these visual AIDS campaigns across urban space. By examining both the production and reception of these images, this project correlates between intended and actual effects. Data collected from focus groups across audiences, will allow for a deep and nuanced understanding of mechanisms of communication about HIV. The results from this dissertation will find an audience with AIDS organizations and public health policy makers. This research hopes to identify those visual strategies that work best, in a variety of environments and with different messages. Federal, State and local agencies, along with AIDS organizations in the private sector will use these findings to better communicate to citizens and mobilize people against the AIDS crisis.

艾滋病街景：从芝加哥到阿克拉，全球各地的艾滋病组织试图通过艾滋病海报、广告牌、保险杠贴纸、T恤和平面广告来说服人们改变信仰和行为。本论文考察了视觉辅助运动在芝加哥和加纳阿克拉的城市街道景观中的产生和接受情况。作为艾滋病组织和当地社区之间最常见的沟通方式，这些视觉宣传活动在公共卫生官员的专业知识和当地群体的民间知识之间进行调解。了解制片人和观众双方参与的解释实践将提供基本的见解，以了解哪些象征策略被证明是最有效的。考虑到Griswold(1987,1994)“文化钻石”中每个元素之间的联系，本项目使用组织民族志、焦点小组访谈、地理信息系统绘图技术和内容分析来评估艾滋病运动的产生、接受和传播，并开发艾滋病符号的类型学。这项研究提出了一个问题，“在芝加哥和阿克拉的城市街景中，艾滋病的形象如何让人们对艾滋病毒的某些想法变得可知，同时又如何阻止其他人？”考察视觉文化和艾滋病的社会病理之间的联系，侧重于意义和解释，将有助于文化社会学、视觉社会学和知识社会学。评估视觉艾滋病运动也有助于抗击艾滋病毒。自危机开始以来，各组织在城市景观中点缀着艾滋病的图像，但很少有研究系统地讨论这些城市空间中的可视艾滋病运动。通过检查这些图像的产生和接收，这个项目在预期效果和实际效果之间建立了联系。从不同受众的焦点小组收集的数据将使人们能够深入和细致入微地了解有关艾滋病毒的传播机制。这篇论文的结果将受到艾滋病组织和公共卫生政策制定者的欢迎。这项研究希望找出在各种环境和不同信息下最有效的视觉策略。联邦、州和地方机构以及私营部门的艾滋病组织将利用这些发现更好地与公民沟通，并动员人们对抗艾滋病危机。