DHB: Accelerating the Diffusion of Innovations: A Digital Diffusion Dashboard Methodology for Global Networked Organizations

DHB：加速创新扩散：全球网络组织的数字扩散仪表板方法

• 批准号: 0527487
• 负责人: Julia Gluesing
• 金额: --
• 依托单位: Wayne State University
• 依托单位国家: 美国
• 项目类别: Standard Grant
• 财政年份: 2005
• 资助国家: 美国
• 起止时间: 2005-09-01 至 2010-08-31
• 项目状态: 已结题
• 来源: https://www.nsf.gov/awardsearch/showAward?AWD_ID=0527487&HistoricalAwards=false
• 关键词: DHB; Accelerating; Diffusion; Innovations; Digital

Project Summary A central problem faced by today's management is how best to diffuse new ideas, processes and technologies across a global enterprise given the dynamic, emergent, and elusive character of its communication networks. Executives recognize these needs. A critical factor in organizationalcompetitiveness has become the speed at which innovations can be implemented. While fostering good ideas and producing innovation is central to business success, the speed of execution in today's organizations has become the differentiating factor that provides competitive advantage and is far from assured, as the Gartner Group has observed. Innovations gain their greatest value when they are actually used. Researchers in information systems in particular, have begun to recognize the importance of better alignment between information technology infrastructure and business systems. IT professionals are also recognizing the utility of diffusion of innovation theory to study implementation problems. However, despite the ubiquity and sophistication of IT, organizations have not taken advantage of the capabilities inherent in the information system itself as a method to manage implementation in diffusion networks. The primary objective of this study is to develop and test diffusion theories in IT-driven global organizations by collecting data which flows through a company's information technology infrastructure to study innovations of different kinds and to display diffusion patterns and networks dynamically in a "digital diffusion dashboard". Data on the innovations will be collected through automated electronic means, for example, through log files of who visits Web sites and what links they click on at what times. The innovations themselves involve a traceable electronic trail. For example, an innovation may be a new software tool allowing the placement of a "tag" within the tool for electronic tracking to determine when the tool is adopted and by whom. The research will be conducted by an interdisciplinary team of scholars in business anthropology, communication, adult education and engineering in partnership with information technology professionals from three major global corporations in the automotive industry: Ford Motor Company, General Motors Corporation, and DaimlerChrysler Corporation that serve as the research sites for this study. The Automotive Industry Action Group will help disseminate widely the findings and deliverables from this study. The IBM Corporation, as a partner in the study, will provide both IT and research expertise.Intellectual Merit: The proposed research will accelerate theoretical progress in the study of diffusion ofinnovations in global networked organizations by: 1) developing a digital diffusion database of a range ofinnovations (30 - 60) across three organizations, 2) modeling each diffusion curve with statistical estimation techniques and clustering these curves to identify types of innovation diffusion patterns, 3) correlating characteristics of the innovations, communication about them, and communication network variables with the diffusion curve types, and 4) developing generalizations about diffusion in IT-based environments that can stimulate theory and lead to future hypotheses testing. The research is an integrative effort that advances dynamic multilevel modeling of diffusion patterns and social networks as they co-evolve over time. The research opens new frontiers in our understanding of the relationship between technology and the human and social dynamics of change.Broader Impacts: The study will advance the practice of organizational change and help accelerate thediffusion of innovations by investigating, documenting and validating a new methodology using existinginformation technology network infrastructure, and by developing techniques to dynamically plan, monitor and manage the diffusion of innovations and organizational change in real time. Simple, clear and reusable indicators for a "digital diffusion dashboard" will open a new frontier for both scholars and practitioners alike. Researchers and managers will be able to leverage a company's data resources and visually monitor the diffusion network as it emerges as well as to monitor the consequences of implementation efforts during the diffusion process. While the "dashboard" tools will be developed in the context of the automobile industry, it will have wide applicability and benefit in many other public and private sectors, such as healthcare, retail, government and technology.

当今管理层面临的一个核心问题是如何在全球企业中最好地传播新的想法、流程和技术，因为其通信网络具有动态、紧急和难以捉摸的特点。管理层认识到了这些需求。组织竞争力的一个关键因素已经成为创新实施的速度。虽然培养好的想法和产生创新是商业成功的核心，但正如Gartner集团所观察到的那样，当今组织的执行速度已成为提供竞争优势的差异化因素，而且还远未得到保证。创新在实际使用时获得最大价值。特别是信息系统的研究人员已经开始认识到信息技术基础设施和业务系统之间更好地协调的重要性。IT专业人士也认识到创新理论的扩散在研究实施问题方面的效用。然而，尽管IT无处不在，而且很复杂，但组织并没有利用信息系统本身固有的能力作为管理扩散网络中实施的方法。本研究的主要目的是开发和测试扩散理论在IT驱动的全球性组织通过收集数据流通过公司的信息技术基础设施，研究不同种类的创新和动态显示扩散模式和网络中的“数字扩散仪表板”。将通过自动化电子手段收集关于革新的数据，例如通过谁访问网址和他们在什么时候点击什么链接的日志文件。这些创新本身就包含了可追踪的电子痕迹。例如，创新可以是一种新的软件工具，允许在工具内放置“标签”，用于电子跟踪，以确定工具何时被采用以及被谁采用。研究将由一个跨学科的学者团队在商业人类学，通信，成人教育和工程与信息技术专业人士的合作伙伴关系，从三个主要的全球性公司在汽车行业进行：福特汽车公司，通用汽车公司和戴姆勒克莱斯勒公司，作为本研究的研究地点。汽车工业行动小组将帮助广泛传播这项研究的结果和成果。IBM公司作为研究的合作伙伴，将提供信息技术和研究方面的专门知识。智力上的优点：拟议的研究将通过以下方式加快全球网络组织创新扩散研究的理论进展：1）开发一个数字传播数据库，涵盖三个组织的一系列创新（30 - 60），2）用统计估计技术对每条扩散曲线进行建模，并对这些曲线进行聚类，以识别创新扩散模式的类型，3）将创新的特征，关于它们的沟通，和通信网络变量的扩散曲线类型，和4）发展的推广扩散在基于IT的环境，可以刺激理论，并导致未来的假设检验。这项研究是一个综合的努力，推进动态的扩散模式和社交网络，因为他们随着时间的推移共同演变的多层次建模。这项研究为我们理解技术与人类和社会变化动态之间的关系开辟了新的领域。这项研究将推进组织变革的实践，并通过调查，记录和验证一种新的方法，利用现有的信息技术网络基础设施，并通过开发技术来动态规划，真实的监控和管理创新的传播和组织变革。“数字传播仪表板”的简单、明确和可重复使用的指标将为学者和从业人员开辟一个新的领域。研究人员和管理人员将能够利用公司的数据资源，并在扩散网络出现时对其进行可视化监测，并在扩散过程中监测实施工作的后果。虽然“仪表板”工具将在汽车行业的背景下开发，但它将在许多其他公共和私营部门（如医疗保健、零售、政府和技术）中具有广泛的适用性和益处。