GOALI/Collaborative Research: Matching Demand and Supply Through Price

GOALI/协作研究：通过价格匹配需求和供应

• 批准号: 0654258
• 负责人: Esma Gel
• 金额: $ 18万
• 依托单位: Arizona State University
• 依托单位国家: 美国
• 项目类别: Standard Grant
• 财政年份: 2007
• 资助国家: 美国
• 起止时间: 2007-09-01 至 2012-08-31
• 项目状态: 已结题
• 来源: https://www.nsf.gov/awardsearch/showAward?AWD_ID=0654258&HistoricalAwards=false
• 关键词: GOALI; Collaborative; Research; Matching; Demand

Recent business trends and advances in consumer behavior modeling have clearly shown that demand for goods and services, and in turn, the profits of companies and the satisfaction of their customers, are significantly shaped by price and lead time decisions. Numerous examples from practice as well as the literature have shown the potential of effective price and lead time quotation to influence demand, manage congestion, and improve customer service; however, studies that provide an integrated decision making framework for price, lead time, order selection, and inventory decisions is lacking.The fundamental tradeoff in lead time quotation is between quoting short lead times and attaining them. Similarly, the tradeoff in price decisions is between quoting low prices to attract customers and achieving profitability. Ideally, a firm should take a global perspective and coordinate its decisions on price, lead time quotation, order acceptance, and inventory for increased profitability. In addition, if the decisions are made independently by different units, the firm would benefit from coordinating these decisions by setting the right incentives.Our objective in this project is to employ integrated decision making models and understand the potential for (dynamically) setting prices and lead times to maximize profits and improve customer service. In particular, we will study and analyze (i) the factors that affect the performance improvement (in profits and customer satisfaction) through dynamic price and/or lead time quotation, (ii) the impact of making price and lead time decisions in a decentralized fashion (i.e., by different entities such as marketing and manufacturing divisions), (iii) the implications for the management of orders, production, and inventory decisions.The proposed research is expected to have a number of broader impacts for research, industry, society, and education. It will result in novel formulations and theoretical contributions as well as practical insights and algorithms for real-time price and lead time quotation. The research activities will be integrated to a range of educational activities to promote training and learning by graduate and undergraduate students and industry professionals. Improvements in price and lead time decisions have significant potential to maximize profits, reduce congestion related costs, and improve customer satisfaction. In an age when more and more companies are moving towards make-to-order/build-to-order models and the service sector is growing at an astounding rate, the impact of effective pricing and lead time quotation can be tremendous.

最近的商业趋势和消费者行为建模的进展已经清楚地表明，对商品和服务的需求，进而是公司的利润和客户的满意度，在很大程度上取决于价格和交货期的决定。大量的实例从实践以及文献表明，有效的价格和提前期报价的潜力，影响需求，管理拥挤，提高客户服务，然而，研究提供一个综合的决策框架，价格，提前期，订单选择，库存decisions.The基本的权衡在提前期报价之间的报价短提前期，并实现它们。同样，价格决策的权衡是在以低价吸引客户和实现盈利之间。理想情况下，公司应该采取全球视角，协调其在价格，交货期报价，订单接受和库存方面的决策，以提高盈利能力。此外，如果决策是由不同的部门独立做出的，那么通过制定正确的激励措施来协调这些决策，企业将从中受益。本项目的目标是采用综合决策模型，并了解（动态）制定价格和交货期的潜力，以实现利润最大化并改善客户服务。特别是，我们将研究和分析（i）通过动态价格和/或交货期报价影响绩效改善（利润和客户满意度）的因素，（ii）以分散方式（即，由不同的实体，如营销和制造部门），（iii）的影响，管理的订单，生产和库存决策。拟议的研究预计将有一些更广泛的影响，研究，工业，社会和教育。它将产生新的配方和理论贡献，以及实时价格和交货期报价的实际见解和算法。研究活动将整合到一系列教育活动中，以促进研究生和本科生以及行业专业人士的培训和学习。在价格和提前期决策的改进有显着的潜力，以最大限度地提高利润，减少拥挤相关的成本，并提高客户满意度。在越来越多的公司转向按订单生产/按订单生产模式的时代，服务行业正以惊人的速度增长，有效定价和交货期报价的影响可能是巨大的。