Competing on Business Analytics

商业分析竞争

• 批准号: DP0987003
• 负责人: Prof Graeme Shanks
• 金额: $ 28.27万
• 依托单位: The University of Melbourne
• 依托单位国家: 澳大利亚
• 项目类别: Discovery Projects
• 财政年份: 2009
• 资助国家: 澳大利亚
• 起止时间: 2009-01-01 至 2014-06-30
• 项目状态: 已结题
• 来源: https://dataportal.arc.gov.au/RGS/Web/Grants/DP0987003
• 关键词: Competing; Business; Analytics

Business analytics can provide Australian organisations with a means to gain competitive advantage in the face of increasing global competition. By using the Business Analytics Success Model, Australian organisations will be able to understand better how to gain competitive advantage with business analytics. The model is an original contribution in an important area of information systems research and will contribute to university teaching and research training. The empirical data and rigorous research protocols will enhance Australia's reputation as a leader in the area of organisational use of business-analytic systems.

商业分析可以为澳大利亚组织提供一种在日益激烈的全球竞争中获得竞争优势的手段。通过使用商业分析成功模型，澳大利亚组织将能够更好地了解如何通过商业分析获得竞争优势。该模式是在信息系统研究的一个重要领域的原创性贡献，将为高校的教学和科研培训做出贡献。经验数据和严格的研究方案将提高澳大利亚作为组织使用商业分析系统领域的领导者的声誉。