SBIR Phase I: ((Echo))MyPlace Peer-to-Peer (p2p) Application

SBIR 第一阶段：((Echo))MyPlace 点对点 (p2p) 应用程序

• 批准号: 0740544
• 负责人: Jeff Harrison
• 金额: --
• 依托单位: Carbon Project, Inc.
• 依托单位国家: 美国
• 项目类别: Standard Grant
• 财政年份: 2008
• 资助国家: 美国
• 起止时间: 2008-01-01 至 2008-12-31
• 项目状态: 已结题
• 来源: https://www.nsf.gov/awardsearch/showAward?AWD_ID=0740544&HistoricalAwards=false
• 关键词: SBIR; Phase; Echo; MyPlace; Peer

This Small Business Innovation Research Phase I project will develop and commercialize a free, location-based peer-to-peer (p2p) application for sharing user-generated content. The application combines mapping and visualization technologies with peer-to-peer technology, enabling new types of social interaction as users share place-based experiences. Micro-Targeted Advertising will connect buyers and sellers of products and services, especially those for which demand changes rapidly and is different from place to place. Phase I research will address technical risks and assess, develop and demonstrate search mechanisms and intuitive user interfaces for discovering Micro-Targeted Advertising in a p2p network and develop methods to combine Micro-Targeted Advertising content with user-generated content. This proposed capability is beyond the technical scope of current online advertising provided by giants like Google and Yahoo, and represents an emerging opportunity for p2p applications in the social networking and advertising markets. The application will let people share place-based experiences documented in user-generated media, and also let product and services sellers open an account, create channels for customer-generated content, purchase views and target local markets. The advertising business model is further enhanced by the ability to adjust the user experience for different cultures. Furthermore, relationships with industry leaders are being established to position the application for co-marketing.

这个小型企业创新研究阶段I项目将开发和商业化基于位置的对等（P2P）应用程序，用于共享用户生成的内容。 该应用程序将映射和可视化技术与点对点技术相结合，随着用户共享基于地点的体验，可以实现新的社交互动。微针对的广告将连接产品和服务的买卖双方，尤其是需求迅速变化的产品和服务的广告。第一阶段的研究将解决技术风险，并评估，开发和演示搜索机制和直观的用户界面，以在P2P网络中发现微目标广告，并开发将微目标广告内容与用户生成的内容相结合的方法。该提出的功能超出了Google和Yahoo等巨人提供的当前在线广告的技术范围，并且代表了社交网络和广告市场中P2P应用程序的新兴机会。 该应用程序将使人们分享用户生成的媒体中记录的基于位置的经验，并让产品和服务卖家开设一个帐户，为客户生成的内容，购买视图和目标本地市场创建渠道。广告业务模型通过调整不同文化的用户体验的能力进一步增强。此外，正在建立与行业领导者的关系，以定位共同营销的申请。