SBIR Phase I: ((Echo))MyPlace Peer-to-Peer (p2p) Application

这个小企业创新研究第一阶段项目将开发和商业化一个免费的，基于位置的点对点（p2p）应用程序，用于共享用户生成的内容。 该应用程序将地图和可视化技术与点对点技术相结合，在用户分享基于位置的体验时实现了新型的社交互动。微目标广告将连接产品和服务的买家和卖家，特别是那些需求迅速变化且因地而异的产品和服务。第一阶段的研究将解决技术风险，评估、开发和展示搜索机制和直观的用户界面，以发现p2p网络中的微目标广告，并开发将联合收割机微目标广告内容与用户生成内容相结合的方法。这种拟议的能力超出了谷歌和雅虎等巨头目前提供的在线广告的技术范围，代表了社交网络和广告市场中p2p应用的新兴机会。 该应用程序将允许人们分享用户生成媒体中记录的基于地点的体验，还允许产品和服务销售商开设帐户，为客户生成的内容创建渠道，购买视图并瞄准当地市场。广告业务模式通过针对不同文化调整用户体验的能力得到进一步增强。此外，正在与行业领导者建立关系，以定位联合营销申请。

This Small Business Innovation Research Phase I project will develop and commercialize a free, location-based peer-to-peer (p2p) application for sharing user-generated content. The application combines mapping and visualization technologies with peer-to-peer technology, enabling new types of social interaction as users share place-based experiences. Micro-Targeted Advertising will connect buyers and sellers of products and services, especially those for which demand changes rapidly and is different from place to place. Phase I research will address technical risks and assess, develop and demonstrate search mechanisms and intuitive user interfaces for discovering Micro-Targeted Advertising in a p2p network and develop methods to combine Micro-Targeted Advertising content with user-generated content. This proposed capability is beyond the technical scope of current online advertising provided by giants like Google and Yahoo, and represents an emerging opportunity for p2p applications in the social networking and advertising markets. The application will let people share place-based experiences documented in user-generated media, and also let product and services sellers open an account, create channels for customer-generated content, purchase views and target local markets. The advertising business model is further enhanced by the ability to adjust the user experience for different cultures. Furthermore, relationships with industry leaders are being established to position the application for co-marketing.