SBIR Phase I: ((Echo))MyPlace Peer-to-Peer (p2p) Application

SBIR 第一阶段：((Echo))MyPlace 点对点 (p2p) 应用程序

• 批准号: 0740544
• 负责人: Jeff Harrison
• 金额: --
• 依托单位: Carbon Project, Inc.
• 依托单位国家: 美国
• 项目类别: Standard Grant
• 财政年份: 2008
• 资助国家: 美国
• 起止时间: 2008-01-01 至 2008-12-31
• 项目状态: 已结题
• 来源: https://www.nsf.gov/awardsearch/showAward?AWD_ID=0740544&HistoricalAwards=false
• 关键词: SBIR; Phase; Echo; MyPlace; Peer

This Small Business Innovation Research Phase I project will develop and commercialize a free, location-based peer-to-peer (p2p) application for sharing user-generated content. The application combines mapping and visualization technologies with peer-to-peer technology, enabling new types of social interaction as users share place-based experiences. Micro-Targeted Advertising will connect buyers and sellers of products and services, especially those for which demand changes rapidly and is different from place to place. Phase I research will address technical risks and assess, develop and demonstrate search mechanisms and intuitive user interfaces for discovering Micro-Targeted Advertising in a p2p network and develop methods to combine Micro-Targeted Advertising content with user-generated content. This proposed capability is beyond the technical scope of current online advertising provided by giants like Google and Yahoo, and represents an emerging opportunity for p2p applications in the social networking and advertising markets. The application will let people share place-based experiences documented in user-generated media, and also let product and services sellers open an account, create channels for customer-generated content, purchase views and target local markets. The advertising business model is further enhanced by the ability to adjust the user experience for different cultures. Furthermore, relationships with industry leaders are being established to position the application for co-marketing.

这个小型企业创新研究第一阶段项目将开发一个免费的、基于位置的点对点（p2p）应用程序并将其商业化，用于共享用户生成的内容。 该应用程序将地图和可视化技术与点对点技术相结合，在用户分享基于地点的体验时实现新型社交互动。微定向广告将连接产品和服务的买家和卖家，特别是那些需求快速变化且因地而异的产品和服务。第一阶段研究将解决技术风险，评估、开发和演示搜索机制和直观的用户界面，以发现 p2p 网络中的微目标广告，并开发将微目标广告内容与用户生成内容相结合的方法。这项提议的功能超出了 Google 和 Yahoo 等巨头当前提供的在线广告的技术范围，并且代表了社交网络和广告市场中 p2p 应用程序的新兴机会。 该应用程序将让人们分享用户生成媒体中记录的基于地点的体验，还允许产品和服务销售商开设帐户，为客户生成的内容、购买视图和目标本地市场创建渠道。针对不同文化调整用户体验的能力进一步增强了广告业务模式。此外，我们正在与行业领导者建立关系，以定位该应用程序的联合营销。