SBIR Phase I: Improving Business-Consumer Commerce Via Mobile Social Networking Services

SBIR 第一阶段：通过移动社交网络服务改善企业与消费者的商务

• 批准号: 0839784
• 负责人: Richard Han
• 金额: $ 10万
• 依托单位: TechoShark, Inc.
• 依托单位国家: 美国
• 项目类别: Standard Grant
• 财政年份: 2009
• 资助国家: 美国
• 起止时间: 2009-01-01 至 2009-06-30
• 项目状态: 已结题
• 来源: https://www.nsf.gov/awardsearch/showAward?AWD_ID=0839784&HistoricalAwards=false
• 关键词: SBIR; Phase; Improving; Business; Consumer

This Small Business Innovation Research Phase I project proposes to investigate an approach towards solving key problems experienced commonly in in-store business-consumer transactions, namely a lack of a priori information about the consumer's identity, and a lack of insight into the consumer's personal interests, which influence buying decisions. The feasibility of an innovative solution that combines the power of social networks with mobile computing will be explored. Achieving this unique mobile social networking solution will require challenging research innovations in three areas: (1) developing the appropriate wireless software and systems infrastructure to seamlessly integrate mobile phones with online social networks, and (2) realizing practical data mining solutions to link consumer preferences with business products/services; (3) ensuring that consumer and business privacy concerns are met. An outcome of the research will be a novel mobile social networking data service for cell phones and online servers that could fundamentally transform the quality and portability of business-consumer commerce.The broader societal impacts of the mobile social networking technology resulting from this proposal's Phase I research have the potential to be substantial, as there are strong incentives to adopt the technology and accelerate its implementation into the marketplace. Businesses will have a strong incentive to adopt this proposal's unique mobile social networking technology so that more can be learned about the prospective customer that just walked into the store, and instant targeted discounts can be delivered on merchandise that matches the consumer's interests, thereby driving up consumer loyalty and enabling transactions that may not otherwise occur. Conversely, consumers have an incentive to adopt the technology in order to obtain those discounts, thereby saving their money and time while also enhancing the quality of their business-consumer transaction.

这个小企业创新研究第一阶段项目提出了一种方法来解决在商店的企业-消费者交易中常见的关键问题，即缺乏关于消费者身份的先验信息，以及缺乏对消费者个人利益的洞察力，这会影响购买决策。将探讨将社交网络的力量与移动的计算相结合的创新解决方案的可行性。实现这种独特的移动的社交网络解决方案将需要在三个领域进行具有挑战性的研究创新：（1）开发适当的无线软件和系统基础设施，以无缝集成移动的电话与在线社交网络，（2）实现实用的数据挖掘解决方案，将消费者的偏好与商业产品/服务联系起来;（3）确保满足消费者和商业隐私的关注。这项研究的一个成果将是一种新型的手机和在线服务器移动的社交网络数据服务，它可以从根本上改变企业-消费者商务的质量和便携性。这项提案的第一阶段研究所产生的移动的社交网络技术的更广泛的社会影响有可能是巨大的，因为采用该技术并加速其在市场上的实施有很强的激励。企业将有强烈的动机采用该提案的独特的移动的社交网络技术，以便可以更多地了解刚刚走进商店的潜在客户，并且可以在符合消费者兴趣的商品上提供即时的有针对性的折扣，从而提高消费者的忠诚度并实现否则可能不会发生的交易。相反，消费者有动力采用该技术以获得这些折扣，从而节省金钱和时间，同时还提高了企业与消费者交易的质量。