Collaborative Research on Studies of Multichannel Opaque Service Enterprise

多渠道不透明服务企业研究协同研究

• 批准号: 0927591
• 负责人: Gangshu Cai
• 金额: $ 22.5万
• 依托单位: Kansas State University
• 依托单位国家: 美国
• 项目类别: Standard Grant
• 财政年份: 2009
• 资助国家: 美国
• 起止时间: 2009-08-15 至 2013-02-28
• 项目状态: 已结题
• 来源: https://www.nsf.gov/awardsearch/showAward?AWD_ID=0927591&HistoricalAwards=false
• 关键词: Collaborative; Research; Studies; Multichannel; Opaque

This grant provides funding for the study of multichannel supply chain management with opaque service enterprises. The study will provide insights into how consumers react to the opaque service enterprises by analyzing the consumer behavior in a multichannel environment with uncertain demand. At the retailing level, competition among opaque and non-opaque retailers will be scrutinized by unitizing dynamic pricing, ordering, and revenue management techniques. The interaction among retailers and suppliers will be modeled while taking capacity allocation, wholesale price contract, and other dimensions into consideration. A menu of multiple transparency levels will be designed to optimally exploit the market. The entire supply chain efficiency and social welfare optimization will be factored into the managerial insights. Supply chain coordination mechanisms will be discussed in a variety of circumstances including the coexistence of opaque and non-opaque distribution channels under competition.If successful, the results of this research will lead to the development of a framework in dynamically determining the optimal ordering and pricing in multichannel opaque market when there are stochastic demand and supply; the evaluation of optimal bidding strategy for heterogeneous customers; the design of new business models using different transparency and opaque levels to serve the various consumer segments; and the development of new techniques for analyzing the dynamic interaction between the opaque retailers and suppliers. These research activities together will offer a deeper understanding of the operational structure and the mechanism of opaque internet market which is becoming part of our daily life. The proposed approaches will also be useful for analyzing other multichannel systems, such as an auction channel model, and the revenue management problems for a supply network.

该赠款为研究不透明服务企业的多渠道供应链管理提供资金。本研究将透过分析消费者在需求不确定的多渠道环境下的行为，来了解消费者对不透明服务企业的反应。在零售层面，不透明和透明零售商之间的竞争将通过统一动态定价、订购和收入管理技术来进行审查。零售商和供应商之间的互动将建模，同时考虑能力分配，批发价格合同，和其他维度。将设计一个多个透明度级别的菜单，以最佳方式利用市场。整个供应链的效率和社会福利优化将被纳入管理见解。本文将讨论竞争环境下不透明和透明分销渠道并存的供应链协调机制，如果成功，本文的研究结果将有助于建立一个在多渠道不透明市场中动态确定最优订货和定价的框架，以及异质客户的最优投标策略的评估，并将有助于建立一个在多渠道不透明市场中动态确定最优订货和定价的框架，并将有助于建立一个在多渠道不透明市场中动态确定最优订货和定价的框架。设计新的商业模式，使用不同的透明度和不透明水平，为不同的消费者群体提供服务;开发新的技术，分析不透明的零售商和供应商之间的动态互动。这些研究活动将使我们更深入地了解不透明的互联网市场的运作结构和机制，这正在成为我们日常生活的一部分。所提出的方法也将有助于分析其他多渠道系统，如拍卖渠道模型，和供应网络的收益管理问题。