Collaborative Research on Studies of Multichannel Opaque Service Enterprise

本基金为不透明服务企业的多渠道供应链管理研究提供资金。本研究通过分析多渠道环境下需求不确定的消费者行为，了解消费者对不透明服务企业的反应。在零售层面，不透明和非不透明零售商之间的竞争将通过统一动态定价、订购和收益管理技术进行审查。在考虑产能分配、批发价格合同和其他维度的情况下，对零售商和供应商之间的互动进行建模。将设计多个透明度级别的菜单，以最佳地利用市场。整个供应链的效率和社会福利优化将被纳入管理见解。供应链协调机制将在各种情况下进行讨论，包括竞争下不透明和非不透明分销渠道的共存。如果研究成功，本文的研究结果将为多渠道不透明市场中存在随机需求和供给时动态确定最优订货和定价提供一个框架；异构客户最优竞价策略的评价设计新的商业模式，采用不同的透明度和不透明程度来服务不同的消费群体；发展了分析不透明零售商和供应商之间动态互动的新技术。这些研究活动将使我们更深入地了解正在成为我们日常生活一部分的不透明互联网市场的运作结构和机制。所提出的方法也将有助于分析其他多渠道系统，如拍卖渠道模型，以及供应网络的收入管理问题。

This grant provides funding for the study of multichannel supply chain management with opaque service enterprises. The study will provide insights into how consumers react to the opaque service enterprises by analyzing the consumer behavior in a multichannel environment with uncertain demand. At the retailing level, competition among opaque and non-opaque retailers will be scrutinized by unitizing dynamic pricing, ordering, and revenue management techniques. The interaction among retailers and suppliers will be modeled while taking capacity allocation, wholesale price contract, and other dimensions into consideration. A menu of multiple transparency levels will be designed to optimally exploit the market. The entire supply chain efficiency and social welfare optimization will be factored into the managerial insights. Supply chain coordination mechanisms will be discussed in a variety of circumstances including the coexistence of opaque and non-opaque distribution channels under competition.If successful, the results of this research will lead to the development of a framework in dynamically determining the optimal ordering and pricing in multichannel opaque market when there are stochastic demand and supply; the evaluation of optimal bidding strategy for heterogeneous customers; the design of new business models using different transparency and opaque levels to serve the various consumer segments; and the development of new techniques for analyzing the dynamic interaction between the opaque retailers and suppliers. These research activities together will offer a deeper understanding of the operational structure and the mechanism of opaque internet market which is becoming part of our daily life. The proposed approaches will also be useful for analyzing other multichannel systems, such as an auction channel model, and the revenue management problems for a supply network.