Research Video News: Catalyst for Increasing Engagement of General Audiences

该项目将为当地商业新闻广播和科学中心展品制作90秒的科学新闻故事，并确定它们如何改变普通观众对科学的接触和兴趣。每个视频新闻故事将达到大约210万观众，他们将收看当地的ABC或NBC附属新闻广播。评估将研究反复接触这些广播新闻片段的累积影响。此外，科学中心将与马里兰科学中心合作，调查使用手持设备在展品中使用视频并将其显示在大屏幕上的情况。该项目的成果包括由美国广播公司和美国全国广播公司的附属机构在3年内播出的220个90秒视频新闻故事；带有额外资源链接的免费网络故事；对广播视频及其在科学中心的使用情况的评估。该项目还将评估科学中心和马里兰科学中心之间的合作伙伴关系，以指导未来视频节目的扩展。

This project will produce 90-second science news stories for commercial local newscasts and science center exhibits, and determine how they change engagement with and interest in science by general audiences. Each video news story will reach approximately 2.1 million viewers that tune in to a local ABC or NBC affiliate newscast. The evaluation will study the cumulative impact of repeated exposure to these broadcast news segments. In addition ScienCentral will partner with the Maryland Science Center to investigate the use of the videos in exhibits using hand-held devices and showing them on large screens. The project deliverables include two hundred and twenty 90-second video news stories over 3 years aired by ABC and NBC affiliates; complimentary web stories with links to additional resources; evaluations of both the broadcast videos and their use in a science center. The project will also evaluate the partnership between ScienCentral and the Maryland Science Center to guide future expansion of video programming.