Research Video News: Catalyst for Increasing Engagement of General Audiences

该项目将为商业地方新闻广播和科学中心展览制作90秒的科学新闻故事，并确定它们如何改变普通观众对科学的参与和兴趣。每个视频新闻故事将吸引大约210万观众收看当地ABC或NBC附属新闻节目。评估将研究反复接触这些广播新闻片段的累积影响。此外，科学中心将与马里兰科学中心合作，调查在展览中使用手持设备和在大屏幕上播放视频的情况。项目可交付成果包括：ABC、NBC分支机构3年内播出的时长为90秒的新闻视频220篇；免费的网络故事，链接到额外的资源；对播放视频及其在科学中心的使用进行评估。该项目还将评估科学中心和马里兰科学中心之间的伙伴关系，以指导视频节目的未来扩展。

This project will produce 90-second science news stories for commercial local newscasts and science center exhibits, and determine how they change engagement with and interest in science by general audiences. Each video news story will reach approximately 2.1 million viewers that tune in to a local ABC or NBC affiliate newscast. The evaluation will study the cumulative impact of repeated exposure to these broadcast news segments. In addition ScienCentral will partner with the Maryland Science Center to investigate the use of the videos in exhibits using hand-held devices and showing them on large screens. The project deliverables include two hundred and twenty 90-second video news stories over 3 years aired by ABC and NBC affiliates; complimentary web stories with links to additional resources; evaluations of both the broadcast videos and their use in a science center. The project will also evaluate the partnership between ScienCentral and the Maryland Science Center to guide future expansion of video programming.