Research Video News: Catalyst for Increasing Engagement of General Audiences

该项目将为当地商业新闻广播和科学中心展览制作90秒的科学新闻故事，并确定它们如何改变普通观众对科学的参与和兴趣。每一个视频新闻故事将达到约210万观众收看当地的ABC或NBC下属新闻广播。评价将研究反复收听这些广播新闻片段的累积影响。此外，ScienCentral将与马里兰州科学中心合作，调查使用手持设备在展览中使用视频并在大屏幕上显示它们。该项目的交付成果包括220个90秒的视频新闻故事，由美国广播公司和全国广播公司的分支机构在3年内播出;免费的网络故事与链接到其他资源;评估广播视频及其在科学中心的使用。该项目还将评估ScienCentral和马里兰州科学中心之间的合作关系，以指导未来视频节目的扩展。

This project will produce 90-second science news stories for commercial local newscasts and science center exhibits, and determine how they change engagement with and interest in science by general audiences. Each video news story will reach approximately 2.1 million viewers that tune in to a local ABC or NBC affiliate newscast. The evaluation will study the cumulative impact of repeated exposure to these broadcast news segments. In addition ScienCentral will partner with the Maryland Science Center to investigate the use of the videos in exhibits using hand-held devices and showing them on large screens. The project deliverables include two hundred and twenty 90-second video news stories over 3 years aired by ABC and NBC affiliates; complimentary web stories with links to additional resources; evaluations of both the broadcast videos and their use in a science center. The project will also evaluate the partnership between ScienCentral and the Maryland Science Center to guide future expansion of video programming.