BPC-DP: Popularizing Computing to the Mainstream

乔治城大学提出了一个旨在吸引代表性不足的学生学习计算机的项目。传统的方法针对的是那些对数学和/或科学感兴趣的人，或者那些已经参加过计算机科学课程的人，他们很有可能追求计算。该项目针对尚未开发但潜在影响更大的目标受众：尚未被科学吸引的学生。学生将使用主流来源以及科学为基础的场地从普通人群中招募。这项工作将调查尚未开发的主流场所是否可以用来招募新的计算机专业人员。特别是，体育和电脑游戏能否吸引无代表的学生？营销技巧，也许来自体育，游戏和电视情景喜剧场所，可以被利用来扩大对计算的参与吗？该项目将开发营销技术和招聘方法，以及相应的传播方法，以在各种人口统计中普及计算理念，目标是K-12中的妇女和少数民族。它还将开发方法，通过将低层次的技术概念转化为吸引主流人群的高层次模块来引入和培训学生计算，使用故事板，学生将充当私人调查员，解决其中更令人兴奋的计算技术，如机器人，增强现实技术，智能软件代理和化身被用作寻找每个线索的工具。该项目的主要成果将是： 可重用的故事板模块和工具，利用计算中的视觉技术，并将其嵌入调查场景，以及类似于流行体育活动的团队方法。 在乔治敦和格鲁吉亚理工学院试行的为期一周的暑期研究所的课程和材料，利用/实验/评估建立在PI当前研究计划基础上的模块。 教师培训工具包/文件，用于将模块纳入课堂。 向目标人群宣传计算（和模块）的口号/营销计划。

Georgetown University proposes a project aimed at attracting underrepresented students to computing. Traditional approaches target individuals those, for example, with an interest in math and/or science or those who have already taken a computer science course who have a good likelihood of pursuing computing. This project targets an untapped, but potentially higher impact, target audience: students who are not already attracted to science. Students will be recruited from the general population using mainstream sources as well as science-based venues. The effort will investigate whether untapped mainstream venues can be used to recruit new computing professionals. In particular, can sports and computer games attract unrepresented students? Can marketing techniques, perhaps from sports, gaming, and television sitcom venues, be exploited to broaden participation in computing? This project will develop marketing techniques and recruitment approaches, with corresponding dissemination methods, to popularize the idea of computing across a variety of demographics, targeting women and minorities in K-12. It will also develop methods for introducing and training students in computing by transforming low-level technical concepts into high-level modules appealing to mainstream populations using storyboards where students will act as private investigators, solving mysteries in which the more exciting computing technologies such as robotics, augmented reality techniques, intelligent software agents, and avatars are used as tools to find each clue. The major outcomes of this project will be: Reusable storyboard modules and tools that leverage visual technologies in computing and embeds them into investigative scenarios, and teaming approaches similar to popular sports activities. Curriculum and materials for one-week summer institutes piloted at Georgetown and Georgia Tech exploiting/experimenting/evaluating modules that build upon the PIs current research programs. Teacher training kits/documentation for integrating the modules into the classroom. Slogan/marketing plan to advertise computing (and the modules) to the target populace.