StarTalk Radio Show

星语电台将开发一种高度创新的新型科学广播，在大众文化和科学教育之间架起桥梁。节目和PI项目的主持人是尼尔·德格拉斯·泰森博士，著名科学家、天体物理学家、科普作家和纽约市海登天文馆馆长。这些广播节目将结合喜剧、对流行文化的参考和公众对太空科学的迷恋，以吸引那些收听商业广播谈话节目的非正式科学领域的未开发听众。STEM的内容将包括天文学、天体物理学、天体生物学、空间探索、地球系统科学和相关技术。该项目的目标和预期成果包括增加对空间科学主题的知识和兴趣，并激励听众在收听节目后进行额外的学习活动。该项目建立在以前的SGER拨款（#0852400）的基础上，该拨款产生了13个试点项目，并由多媒体研究进行了评估。项目成果包括每年39个一小时的现场直播节目，三年内总共有117个节目，一个网站，以及一个使广播节目自我维持的商业战略。泰森博士将担任主持人，每个节目都将邀请一位对科学有浓厚兴趣的名人嘉宾。该节目的目标受众是“蓝领知识分子”，他们收听商业谈话广播，高中以下学历，年龄在25-44岁之间。据估计，到项目结束时，每周将有100万听众。残障人士（聋人和视障人士）将通过网站上的字幕和其他功能访问产品。项目合作伙伴包括CBS电台、CBS/AOL和Discover杂志。这些新节目和网站的形成性评估将由Multimedia Research进行。古德曼研究小组（GRG）将进行总结性评估，以评估项目实现目标的程度，具体而言，将收集和分析以前未开发和服务不足的受众的数据。评估将考察对科学新手和科学爱好者的影响差异，询问节目如何提高对科学问题的认识，以及它们对社会和文化的影响，以及事实知识。方法包括多级、准实验和纵向发作评估。对非正式科学教育领域的潜在影响包括为非正式科学学习开辟新的商业广播听众，增加关于将幽默和科学结合起来的有效方法的知识，以及展示一种有效的商业模式，从而在商业广播中形成一个自给自足的科学节目。

StarTalk Radio will develop a highly innovative new genre of science radio that bridges the intersection between popular culture and science education. Host of the show and project PI is Dr. Neil deGrasse Tyson, renowned scientist, astrophysicist, popular science author and director of the Hayden Planetarium in New York City. The radio programs will combine comedy, references to pop culture, and public fascination with space science to reach an untapped audience for the informal science field--those who listen to commercial talk radio call-in shows. The STEM content will include astronomy, astrophysics, astrobiology, space exploration, earth system science, and associated technologies. Goals and intended outcomes of the project include increasing knowledge and interest of space science topics, and motivating audiences to pursue additional learning acitivities as the result of listening to the programs. This project builds on a previous SGER grant (#0852400) which produced 13 pilot programs and was evaluated by Multimedia Research. Project deliverables include 39 one-hour live call-in shows a year for a total of 117 shows over three years, a website, and a business strategy that projects making the radio programs self-sustaining. Dr. Tyson will be the host, and each program will include a celebrity guest who has a strong interest in science. The target audience for the show is the "blue collar intellectual" audience segment who listens to commercial talk radio, has a high school education or less and is in the 25-44 year old range. It is estimated that there will be one million listeners per week by the end of the project. People with disabilities (deaf and visually impaired) will have access to the products through captioning and other features on the website. Project partners include CBS Radio, CBS/AOL, and Discover Magazine. Formative evaluation of these new shows and website will be conducted by Multimedia Research. The Goodman Research Group (GRG) will conduct the summative evluation to assess the extent to which the project accomplishes the goals and specifically will gather and analyze data on the previously untappped and underserved audiences. The evaluation will examine the differences in impact on Science Novices and Science Enthusiasts, asking questions about how the programs increase awareness of scientific issues, and their effects on society and culture, as well as factual knowledge. Methods include multi-level, quasi-experimental, and longitudinal episode assessments.Potential impacts on the field of informal science education include opening up a new commercial radio audience for informal science learning, increasing knowledge about effective approaches to combining humor and science, and demonstrating an effective business model that results in a self-supporting show about science on commercial radio.