StarTalk Radio Show

星语广播节目

• 批准号: 1010754
• 负责人: Neil Tyson
• 金额: $ 149.96万
• 依托单位: Curved Light Productions, LLC
• 依托单位国家: 美国
• 项目类别: Continuing Grant
• 财政年份: 2010
• 资助国家: 美国
• 起止时间: 2010-09-01 至 2014-02-28
• 项目状态: 已结题
• 来源: https://www.nsf.gov/awardsearch/showAward?AWD_ID=1010754&HistoricalAwards=false
• 关键词: StarTalk; Radio; Show

StarTalk Radio will develop a highly innovative new genre of science radio that bridges the intersection between popular culture and science education. Host of the show and project PI is Dr. Neil deGrasse Tyson, renowned scientist, astrophysicist, popular science author and director of the Hayden Planetarium in New York City. The radio programs will combine comedy, references to pop culture, and public fascination with space science to reach an untapped audience for the informal science field--those who listen to commercial talk radio call-in shows. The STEM content will include astronomy, astrophysics, astrobiology, space exploration, earth system science, and associated technologies. Goals and intended outcomes of the project include increasing knowledge and interest of space science topics, and motivating audiences to pursue additional learning acitivities as the result of listening to the programs. This project builds on a previous SGER grant (#0852400) which produced 13 pilot programs and was evaluated by Multimedia Research. Project deliverables include 39 one-hour live call-in shows a year for a total of 117 shows over three years, a website, and a business strategy that projects making the radio programs self-sustaining. Dr. Tyson will be the host, and each program will include a celebrity guest who has a strong interest in science. The target audience for the show is the "blue collar intellectual" audience segment who listens to commercial talk radio, has a high school education or less and is in the 25-44 year old range. It is estimated that there will be one million listeners per week by the end of the project. People with disabilities (deaf and visually impaired) will have access to the products through captioning and other features on the website. Project partners include CBS Radio, CBS/AOL, and Discover Magazine. Formative evaluation of these new shows and website will be conducted by Multimedia Research. The Goodman Research Group (GRG) will conduct the summative evluation to assess the extent to which the project accomplishes the goals and specifically will gather and analyze data on the previously untappped and underserved audiences. The evaluation will examine the differences in impact on Science Novices and Science Enthusiasts, asking questions about how the programs increase awareness of scientific issues, and their effects on society and culture, as well as factual knowledge. Methods include multi-level, quasi-experimental, and longitudinal episode assessments.Potential impacts on the field of informal science education include opening up a new commercial radio audience for informal science learning, increasing knowledge about effective approaches to combining humor and science, and demonstrating an effective business model that results in a self-supporting show about science on commercial radio.

StarTalk Radio将开发一种高度创新的新科学广播类型，在流行文化和科学教育之间架起一座桥梁。节目主持人是著名科学家、天体物理学家、科普作家、纽约市海登天文馆馆长尼尔·德格拉斯·泰森博士。这些广播节目将结合喜剧、流行文化和公众对太空科学的迷恋，接触到非正式科学领域的未开发受众--那些收听商业谈话电台电话节目的人。STEM的内容将包括天文学、天体物理学、天体生物学、空间探索、地球系统科学和相关技术。该项目的目标和预期成果包括增加对空间科学专题的知识和兴趣，并激励受众通过收听节目进行更多的学习活动。该项目建立在先前的SGER拨款(#0852400)的基础上，该拨款产生了13个试点项目，并由多媒体研究公司进行了评估。可交付的项目包括每年39个一小时的现场电话直播节目，三年内总共117个节目，一个网站，以及一个商业战略，使广播节目能够自我维持。泰森博士将担任主持人，每个节目都会有一位对科学有浓厚兴趣的名人嘉宾。该节目的目标受众是收听商业脱口秀电台、高中及以下学历、年龄在25-44岁之间的蓝领知识分子观众群体。据估计，到该项目结束时，每周将有100万听众。残疾人(聋人和视障人士)将可以通过网站上的字幕和其他功能访问这些产品。项目合作伙伴包括CBS电台、CBS/AOL和探索杂志。对这些新节目和网站的形成性评估将由多媒体研究公司进行。古德曼研究小组(GRG)将进行总结性评估，以评估项目实现目标的程度，并具体收集和分析以前未开发和未得到充分服务的受众的数据。评估将考察对科学新手和科学爱好者的影响的差异，询问这些计划如何提高对科学问题的认识，以及它们对社会和文化以及事实知识的影响。方法包括多层次、准实验和纵向情节评估。对非正式科学教育领域的潜在影响包括为非正式科学学习开辟新的商业广播受众，增加关于将幽默和科学结合起来的有效方法的知识，以及展示一种有效的商业模式，导致商业广播关于科学的自营节目。