SBIR Phase I: Double-Sided Advertising Exchange

这个小企业创新研究（SBIR）第一阶段项目旨在开发和验证用于智能广告的实时、双面拍卖框架AdEx。该系统显著提高了消费者与广告商、买家与卖家之间以更低成本进行更相关匹配的可能性。关键的创新是直接利用用户购买和兴趣档案，从汇总的交换数据和社交网络信息中剔除，并使用这些数据创建可替代的交易对象。将这些具有相似兴趣和概况的对象集合在一起，将使广告的生产者和消费者能够在一个多变量的竞标空间中进行实时竞标。作为一个动态交换平台，AdEx实现了三个新功能：1)双面动态投标；2)允许双可编程交易代理，优化营销；3)拍卖将被清理，并使用线性规划来评估结果。因此，允许合成的流动性产生，以及不同的广告网络之间的互连与佣金共享，从而产生更有效的市场。这种双面广告交换是MetaNet高效互联企业社交外联网愿景的一部分，将形成信息革命下一个增长阶段的结构，使企业能够以非凡的新方式与客户建立联系，并与值得信赖的合作伙伴进行协作。这个项目更广泛的影响/商业潜力将是促进更有效的自动化市场，这将改变广告和直接营销。基于对沟通对象和原因的更多了解，可能出现的新收入模式是巨大的。搜索引擎行业能够将任何用户与网络上的任何其他用户连接起来。最终，这两种类型的联系将结合对营销ROI的影响。目前，推出一个新的消费品牌可能要花费1000万到1亿美元，其中大部分花在广告上。MetaNet吗?S的愿景可以通过在推出新产品和新业务的便利性方面实现一场革命，从而降低颠覆性地推出新品牌的成本。如果得到普遍部署，它可以减少摩擦，从而大幅提高全球生产率。最后，随着垃圾邮件超过我们的收件箱和Facebook更新，电子通信的信噪比正在下降。这种创新的目的是提高智能定位消费者的能力，因此，可能是一个新的通信生态系统的种子，有朝一日可以消除垃圾邮件。

This Small Business Innovation Research (SBIR) Phase I project seeks to develop and validate a real-time, double-sided auction framework AdEx, for intelligent advertisements. This system significantly increases the likelihood of more relevant matches at a lower cost between consumers and advertisers, buyers and sellers. The key innovation is to directly utilize user-purchasing and interest profiles, culled from aggregated exchange data and social networking information, and use this data to create fungible trading objects. Aggregating groups of these objects with similar interests and profiles will enable real-time bidding for both the producer and consumer of advertising over a multi-variable bidding space. Configured as a dynamic exchange, AdEx facilitates three novel functionalities: 1) double-sided dynamic bidding; 2) allows dual programmable trading agents for optimized marketing; and 3) auctions would be cleared and use linear programming to assess the outcome. Thus allowing synthetic liquidity generation, and interconnection between disparate advertising networks with commission sharing resulting in more efficient markets. This double-sided advertising exchange, a component of MetaNet's vision of efficient interconnected enterprise social extranets, will form the fabric for the next growth phase of the Information Revolution allowing corporations to connect with customers and collaborate with trusted partners in remarkable new ways.The broader impact/commercial potential of this project will be the facilitation of more efficient automated markets, which will transform advertising and direct marketing. The new revenue models possible, based on knowing more about who will be communicating with and why, are vast. The search engine industry was able to connect any user to any other user on the web. Eventually, both types of connections will combine with impact to marketing ROI. Currently the launch of a new consumer brand could cost between $10-100 million, with most of this spent on advertising. MetaNet?s vision could reduce the cost of launching a new brand disruptively by enabling a revolution in the ease-of-launching new products and businesses. If deployed universally, it could enable a reduction of friction causing a dramatic rise in global productivity. Finally, as spam overtakes our Inboxes and Facebook updates, signal-to-noise ratio for electronic communication is dropping. This innovation is designed to improve the ability to target consumers intelligently, and thus, may be the seed for a new communications eco-system that could someday eliminate spam.