Doctoral Dissertation Research: A Case Study in Food Science, International Trade, and Branding

在斯坦福大学的Duana Fullwiley的监督下，Leslie Grothaus将研究食品科学如何影响政府为国家食品品牌化的运动，以在国际贸易中获得竞争优势。研究将集中在GHEC（全球韩食扩展运动）上，这是韩国自上而下的国家领导的运动，旨在将其美食列为世界上最好的美食之一。研究方法包括媒体分析、对食品科学研究人员和专业人士的采访，以及在三个食品科学实验室的参与观察。研究所将研究食品中促进健康成分的科学发现过程和“营养品”（经常食用具有药用特性的食品）的开发。这项研究将有助于食品研究、文化人类学和科学技术。该项目将阐明一个国家试图创造积极的文化和政治联系到其美食的方式，并将其美食与科学的“不容置疑”话语和国家/国家身份的积极“品牌”联系起来。鉴于人们越来越关注全球健康以及与食品和国家饮食的联系，该项目有望提供不仅是韩国试图建立这些联系的洞察力，而且还将提供食品科学，政治，消费，民族主义和健康在其他民族国家中想象，营销和体验的方式。这项研究将产生一份论文和一本书，面向学术界和普通读者。

Under the supervision of Duana Fullwiley of Stanford University, Leslie Grothaus will examine how food science influences government campaigns to brand national foods to gain a competitive advantage in international trade. Research will be focused on the GHEC (Global Hansik [Korean Cuisine] Expansion Campaign), a top-down state-led push in South Korea to rank its cuisine among the world's finest. Methods used to explore this gastro-diplomacy campaign include media analysis, interviews with food science researchers and professionals, and participant observation at three food science laboratories. The PI will study the scientific discovery process for health enhancing components of foods and the development of 'nutraceuticals' (foods designed to have medicinal properties when consumed regularly).This research will contribute to food studies, cultural anthropology and science and technology. This project will illuminate the ways in which one state is attempting to create positives cultural and political links to its cuisine, and to link their cuisine to the 'unquestionable' discourse of science and the positive 'branding' of national/state identity. Given increasing concerns about global health and links to food and national diets, this project promises to provide insight into not only South Korea's attempts to make these linkages, but the ways in which food science, politics, consumption, nationalism, and health are imagined, marketed, and experienced in other nation states. The research will result in a dissertation and a book directed to both academics and a general audience.