I-Corps: The Lock Screen Query (LSQ): Using the unlock interaction on mobile devices to gather relevant information
I-Corps: The Lock Screen Query (LSQ): Using the unlock interaction on mobile devices to gather relevant information
批准号:
1331439
负责人:
Gregory Abowd
金额:
$5.0万
依托单位国家:
美国
项目类别:
Standard Grant
财政年份:
2013
资助国家:
美国
项目状态:
已结题
起止时间:
2013-05-01 至 2013-10-31
中文摘要
项目团队开发了一种无缝地从移动设备所有者那里收集信息的方法。通过在适当的时间在移动设备上呈现简单的问题(例如,“你吃早餐了吗?”)这项技术允许车主以一种简单的方式提供答案,从而开辟了许多有趣的市场机会。这种简单的交互有许多应用:收集实时市场研究信息,执行一种独特的移动众包形式,以及一种扩展移动文本消息功能的点对点消息的新形式。设备的移动性和用户进行互动的频率为提问和回答简单的问题提供了一个有趣的生态系统。这项技术可以广泛应用于个人健康监测、微型学习、增强对等通信和测量技术等领域。随着广泛采用,许多不同的利益相关者将从我们将开发的平台解决方案中发现价值。这些客户包括移动应用程序开发者,他们希望通过其他方式获得应用程序用户的输入,大公司希望从他们的大部分消费者群体中收集信息,或者最有趣的是,一种小型实体能够有效收集并从他们自己的市场研究工作中受益的方式。
英文摘要
The project team has developed a way to seamlessly collect information from mobile device owners. By presenting simple questions on the mobile device at the right time (e.g., "Have you eaten breakfast?") and allowing a simple way for the owner to provide an answer, this technology opens up a number of interesting market opportunities. There are many applications of this simple interaction: gathering real-time market research information, performing a unique form of mobile crowdsourcing and a new form of peer-to-peer messaging that extends the capabilities of mobile text messaging. The mobility of the device and the frequency with which owners can perform this interaction provide an interesting ecosystem for asking and answering simple questions.This technology may have applications in areas as broad as personal health monitoring, micro-learning, enhanced peer-peer communication, and surveying techniques. With wide-scale adoption, many different stakeholders will find value in the platform solution we will develop. These customers range from mobile applications developers wanting alternative ways to get input from users of their apps to large companies wanting to gather information from a large segment of their consumer population, or, most interestingly, a way for smaller entities to be able to effectively collect and benefit from their own market research efforts.
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