TV Weathercasters and Climate Education: Expanding the Reach of Climate Matters

电视天气预报员和气候教育：扩大气候问题的影响范围

• 批准号: 1422431
• 负责人: Edward Maibach
• 金额: $ 299.82万
• 依托单位: George Mason University
• 依托单位国家: 美国
• 项目类别: Standard Grant
• 财政年份: 2014
• 资助国家: 美国
• 起止时间: 2014-09-01 至 2019-08-31
• 项目状态: 已结题
• 来源: https://www.nsf.gov/awardsearch/showAward?AWD_ID=1422431&HistoricalAwards=false
• 关键词: TV; Weathercasters; Climate; Education; Expanding

The goal of this three-year initiative is to expand the implementation of a currently active and proven climate education method delivered by TV weathercasters around the country. The work is a partnership of George Mason University, Yale University, Climate Central (a non-profit climate science research and media production organization), the American Meteorological Society, and NOAA and NASA. This project will include four activities: (1) recruiting 200 TV more weathercasters nationwide (currently just over 100 are participating); (2) providing participating weathercasters with professional development activities and training on use of Climate Matters materials to help them become confident and competent climate educators; (3) developing and distributing to participating weathercasters timely, localized, broadcast-ready graphics and science information, when possible tied to local weather and climatic events, to make it easy for them to educate their viewers about the local relationships between the climate and the weather; and (4) research and evaluation activities to improve the rate of use and effectiveness of Climate Matters materials by weathercasters over time and to study the effect on learning about climate by the public.Learning outcomes by the public will be evaluated using a quasi-experimental method with nationally representative surveys of the public, conducted twice per year over the course of the project. The guiding hypothesis is that there will be a dose-response relationship between the extent of TV weathercaster use of Climate Matters materials in a community (i.e., a media market) and change over time in viewers' understanding of the climate. The development of Climate Matters is based on theories of informal and experiential learning. The scaling up of the initiative applies methods derived from diffusion of innovation and social marketing theories.

这项为期三年的计划的目的是扩大全国电视风化器提供的当前活跃和验证的气候教育方法的实施。 这项工作是乔治·梅森大学，耶鲁大学，气候中央（非营利性气候科学研究与媒体生产组织），美国气象学会以及NOAA和NASA的合作伙伴关系。 该项目将包括四个活动：（1）在全国范围内招募200台电视风格（目前刚刚有100多个电视）； （2）为参与的风化阶级提供专业发展活动和使用气候事务材料的培训，以帮助他们成为自信和有能力的气候教育者； （3）在可能与当地天气和气候事件相关的情况下，及时，局部，广播的图形和科学信息来开发和分发与参与的高环境，以使他们很容易地教育观众有关气候与天气之间的本地关系； （4）随着时间的流逝，风化货物材料材料的使用速度和有效性的研究和评估活动随着时间的流逝，并研究公众学习气候对气候的影响。公众的学习结果将使用准实验方法进行评估，并通过全国代表性的公众调查进行计划，每年进行全年代表性的调查。指导假设是，在社区（即媒体市场）中对气候事务材料的使用程度之间将存在剂量反应关系，并随着时间的流逝而变化，以了解观众对气候的理解。 气候事务的发展基于非正式和经验学习的理论。 该计划的扩展采用了源自创新和社会营销理论的扩散而得出的方法。