TV Weathercasters and Climate Education: Expanding the Reach of Climate Matters

电视天气预报员和气候教育：扩大气候问题的影响范围

• 批准号: 1422431
• 负责人: Edward Maibach
• 金额: $ 299.82万
• 依托单位: George Mason University
• 依托单位国家: 美国
• 项目类别: Standard Grant
• 财政年份: 2014
• 资助国家: 美国
• 起止时间: 2014-09-01 至 2019-08-31
• 项目状态: 已结题
• 来源: https://www.nsf.gov/awardsearch/showAward?AWD_ID=1422431&HistoricalAwards=false
• 关键词: TV; Weathercasters; Climate; Education; Expanding

The goal of this three-year initiative is to expand the implementation of a currently active and proven climate education method delivered by TV weathercasters around the country. The work is a partnership of George Mason University, Yale University, Climate Central (a non-profit climate science research and media production organization), the American Meteorological Society, and NOAA and NASA. This project will include four activities: (1) recruiting 200 TV more weathercasters nationwide (currently just over 100 are participating); (2) providing participating weathercasters with professional development activities and training on use of Climate Matters materials to help them become confident and competent climate educators; (3) developing and distributing to participating weathercasters timely, localized, broadcast-ready graphics and science information, when possible tied to local weather and climatic events, to make it easy for them to educate their viewers about the local relationships between the climate and the weather; and (4) research and evaluation activities to improve the rate of use and effectiveness of Climate Matters materials by weathercasters over time and to study the effect on learning about climate by the public.Learning outcomes by the public will be evaluated using a quasi-experimental method with nationally representative surveys of the public, conducted twice per year over the course of the project. The guiding hypothesis is that there will be a dose-response relationship between the extent of TV weathercaster use of Climate Matters materials in a community (i.e., a media market) and change over time in viewers' understanding of the climate. The development of Climate Matters is based on theories of informal and experiential learning. The scaling up of the initiative applies methods derived from diffusion of innovation and social marketing theories.

这一为期三年的倡议的目标是扩大实施目前活跃和行之有效的气候教育方法，由全国各地的电视天气预报员提供。 这项工作是乔治梅森大学，耶鲁大学，气候中心（一个非营利性的气候科学研究和媒体制作组织），美国气象学会，NOAA和NASA的合作伙伴。 该项目将包括四项活动：（1）在全国范围内招募200名电视多台天气预报员（2）为参与的天气预报员提供专业发展活动和使用气候事项材料的培训，帮助他们成为自信和称职的气候教育者;（3）制作并向参与的天气预报员分发及时的、本地化的、可供广播的图形和科学信息，尽可能与当地天气和气候事件联系起来，让他们更容易地教育他们的观众关于当地气候和天气之间的关系;以及（4）开展研究和评估活动，以提高天气预报员对气候问题材料的使用率和有效性，并研究对公众学习气候知识的影响。采用准实验方法，在项目期间每年进行两次具有全国代表性的公众调查。指导性假设是，在一个社区中，电视天气预报员使用气候物质材料的程度之间存在剂量反应关系（即，媒体市场），并随着时间的推移改变观众对气候的理解。 气候问题的发展是基于非正式和经验学习的理论。 扩大这一举措的规模采用了从创新传播和社会营销理论中衍生出来的方法。