SBIR Phase I: State of Place Urban Data Analytics Platform Modeling Economic Return on Investment and Evidence-Based Urban Design and Development Strategies

SBIR 第一阶段：现状城市数据分析平台，模拟投资经济回报和基于证据的城市设计和开发策略

• 批准号: 1548642
• 负责人: Mariela Alfonzo
• 金额: $ 15万
• 依托单位: Urbanomix, Inc
• 依托单位国家: 美国
• 项目类别: Standard Grant
• 财政年份: 2016
• 资助国家: 美国
• 起止时间: 2016-01-01 至 2016-06-30
• 项目状态: 已结题
• 来源: https://www.nsf.gov/awardsearch/showAward?AWD_ID=1548642&HistoricalAwards=false
• 关键词: SBIR; Phase; State; Place; Urban

The broader impact/commercial potential of this Small Business Innovation Research (SBIR) Phase I project is to guide real estate development toward walkable development by forecasting its economic value. In this way, the project will enhance environmental sustainability in cities by creating conditions that promote walking and reduce auto use. Mounting evidence reveals walkability has many social, health, and environmental benefits including increased happiness, lower rates of obesity and chronic disease and reduced greenhouse gas emissions. Walkability also enhances residential and commercial property values, retail and tax revenues, price resiliency, and occupancy rates. However, most US cities offer a limited number, if any, of walkable places. Allowing the real estate and planning industry to directly quantify the potential walkability of proposed developments and to forecast their potential economic value will help address existing structural and financial challenges to delivering more walkable places, consequently helping to enhance the sustainability of cities and the well-being of urban dwellers. Additionally, the proposed software product has potential applications within the healthcare industry by quantifying the health impact (both physically and economically) of walkability, as well as in the retail (i.e., siting) and the mobile advertising (i.e., predicting pedestrian behavior) industries. This Small Business Innovation Research (SBIR) Phase I project will produce an integrated, user-facing urban database and analytics platform that forecasts the value add of walkable development. The demand for walkability - the ability to access goods and services within a safe, convenient, comfortable and interesting walk near homes and workplaces - far outpaces its supply. Cities lack ways to prioritize built environment projects based on their potential impact on walkability and economic development; planners are unable to integrate private market goals into their normative-based walkability plans; and real estate developers and investors are pressed to balance walkability goals with their fiduciary responsibilities. In response, the company has developed an algorithm quantifying walkability and a forecasting model predicting the economic impact of investing in walkable development. The proposed project would allow the company to integrate its backend calculations into a seamless database management and analytics platform with a user-friendly interface. Advancing the company's technological capacity will allow it to test whether its customers are willing to adopt a Software as a Service model (versus the current consulting structure), subsequently helping to scale the business, facilitating widespread adoption by the real estate and planning industries, and promoting more walkable, sustainable development.

这个小型企业创新研究(SBIR)第一阶段项目的更广泛的影响/商业潜力是通过预测其经济价值来引导房地产开发走向可步行的发展。通过这种方式，该项目将通过创造促进步行和减少汽车使用的条件来增强城市的环境可持续性。越来越多的证据表明，步行有许多社会、健康和环境方面的好处，包括增加幸福感、降低肥胖率和慢性病以及减少温室气体排放。可步行还提高了住宅和商业地产的价值、零售和税收收入、价格弹性和入住率。然而，大多数美国城市提供的可步行场所数量有限。允许房地产和规划行业直接量化拟议开发项目的潜在可步行程度，并预测其潜在经济价值，将有助于解决现有的结构和财务挑战，提供更多适合步行的地方，从而有助于提高城市的可持续性和城市居民的福祉。此外，拟议的软件产品通过量化步行对健康的影响(包括身体和经济)，在医疗保健行业以及零售(即选址)和移动广告(即预测行人行为)行业具有潜在的应用。这个小型企业创新研究(SBIR)第一阶段项目将产生一个集成的、面向用户的城市数据库和分析平台，预测可步行开发的价值增值。对步行能力的需求--能够在家和工作场所附近安全、方便、舒适和有趣的步行范围内获得商品和服务的能力--远远超过了供应。城市缺乏根据建筑环境项目对可步行能力和经济发展的潜在影响来确定优先顺序的方法；规划者无法将私人市场目标纳入基于规范的可步行能力计划；房地产开发商和投资者被迫在可步行能力目标与受托责任之间取得平衡。作为回应，该公司开发了一种量化步行能力的算法，并开发了一种预测投资于步行开发的经济影响的预测模型。拟议的项目将使该公司能够将其后端计算整合到一个具有用户友好界面的无缝数据库管理和分析平台中。提升公司的技术能力将使其能够测试其客户是否愿意采用软件即服务模式(而不是目前的咨询结构)，从而帮助扩大业务规模，促进房地产和规划行业的广泛采用，并促进更适合步行的可持续发展。