I-Corps: AdsProphet: Full-screen Delay-aware Mobile Ads Display
I-Corps:AdsProphet:全屏延迟感知移动广告显示
基本信息
- 批准号:1558209
- 负责人:
- 金额:$ 5万
- 依托单位:
- 依托单位国家:美国
- 项目类别:Standard Grant
- 财政年份:2015
- 资助国家:美国
- 起止时间:2015-09-01 至 2016-05-31
- 项目状态:已结题
- 来源:
- 关键词:
项目摘要
Mobile advertising is a large and quickly growing market, driven by the movement of viewing traffic and advertising dollars from other media to mobile. In 2014, mobile worldwide ad spending is about $40 billion and it's expected to top nearly $200 billion in 2019. Among all the hundreds of thousands of app developers operating today, 90% of which offer free apps that create revenues through "in-app" advertising: they get paid when a user clicks on an ad embedded in their apps. Nowadays, these app developers have to play banner ad in their apps, which is a small-sized ad form that usually runs at the bottom of the screen, attracting littler user attentionand thus reducing developers' revenues. The proposed technology "AdsProphet" is a novel mobile ads library that is based on the observation that when user using apps, a lot of time has been wasted on waiting for the app to load remote data and such 'freezing time' has not been fully taken advantage of. AdsProphet can find these valuable windows and displays full-screen ads, which attracts user attention 25 times higher than what banner ads can achieve. This I-Corps team assumes app developers can use AdsProphet to display full-screen ads at a rate of 10% of banner ads, then AdsProphet is expected to double developers' revenue without affecting user experiences.The key technique behind AdsProphet is a novel real-time user-perceived delay prediction system on mobile device. It's challenging to propose such a system: first, during each networking delay,only a portion of it is user-perceived delay when user can do nothing but to wait. There is no built-in event for it in any systems. This I-Corps team proposes a novel approach that is able to intelligentlydetect user-perceived delay by combing techniques of network behavior manipulation, image similarity comparison algorithms and user behavior model. Second, the networking condition varies dramatically and frequently on a mobile device: users move their phones from place to place and connect to different networks such as WIFI or cellular network all the time. Moreover, the prediction process must decide whether or not to play ads in real-time; otherwise, it wastes the time to play full-screen ads and affect developers? revenues. The team first proposes an approach to predict user-perceived delay by designing a novel algorithm to efficiently estimate bandwidth aswell as round trip time to target servers, both of which serve as the most essential indicators of current networking condition. Then, to further accelerate the proposed prediction system, the team proposes a networking history model based on user's history.
移动的广告是一个庞大且快速增长的市场,其驱动力来自于观看流量和广告收入从其他媒体向移动的的转移。2014年,全球移动的广告支出约为400亿美元,预计2019年将超过近2000亿美元。在今天运营的数十万应用程序开发商中,90%的应用程序提供免费应用程序,通过“应用程序内”广告创造收入:当用户点击嵌入在应用程序中的广告时,他们会获得报酬。如今,这些应用程序开发人员不得不在他们的应用程序中播放横幅广告,这是一种通常在屏幕底部运行的小型广告形式,吸引的用户注意力较少,从而减少了开发人员的收入。所提出的技术“AdsProphet”是一种新颖的移动的广告库,其基于这样的观察:当用户使用应用程序时,大量时间被浪费在等待应用程序加载远程数据上,并且这种“冻结时间”没有被充分利用。AdsProphet可以找到这些有价值的窗口并显示全屏广告,这比横幅广告所能达到的吸引用户注意力高25倍。I-Corps团队假设应用开发者可以使用AdsProphet以横幅广告10%的比例展示全屏广告,那么AdsProphet有望在不影响用户体验的情况下让开发者的收入翻一番。AdsProphet背后的关键技术是一种新颖的移动终端上的实时用户感知延迟预测系统。提出这样一个系统是具有挑战性的:首先,在每个网络延迟期间,只有一部分是用户感知的延迟,当用户只能等待时。在任何系统中都没有内置事件。该I-Corps团队提出了一种新的方法,该方法能够通过结合网络行为操纵,图像相似性比较算法和用户行为模型技术来智能检测用户感知延迟。其次,移动终端上的网络条件变化剧烈且频繁:用户将其手机从一个地方移动到另一个地方,并一直连接到不同的网络,例如WIFI或蜂窝网络。而且,预测过程必须决定是否实时播放广告;否则,浪费时间全屏播放广告,影响开发者?收入.该团队首先提出了一种方法来预测用户感知的延迟,通过设计一种新的算法来有效地估计带宽以及到目标服务器的往返时间,这两者都是当前网络条件的最基本指标。然后,为了进一步加速所提出的预测系统,该团队提出了一个基于用户历史的网络历史模型。
项目成果
期刊论文数量(0)
专著数量(0)
科研奖励数量(0)
会议论文数量(0)
专利数量(0)
数据更新时间:{{ journalArticles.updateTime }}
{{
item.title }}
{{ item.translation_title }}
- DOI:
{{ item.doi }} - 发表时间:
{{ item.publish_year }} - 期刊:
- 影响因子:{{ item.factor }}
- 作者:
{{ item.authors }} - 通讯作者:
{{ item.author }}
数据更新时间:{{ journalArticles.updateTime }}
{{ item.title }}
- 作者:
{{ item.author }}
数据更新时间:{{ monograph.updateTime }}
{{ item.title }}
- 作者:
{{ item.author }}
数据更新时间:{{ sciAawards.updateTime }}
{{ item.title }}
- 作者:
{{ item.author }}
数据更新时间:{{ conferencePapers.updateTime }}
{{ item.title }}
- 作者:
{{ item.author }}
数据更新时间:{{ patent.updateTime }}
Yan Chen其他文献
A new underdetermined NMF based anti-collision algorithm for RFID systems
一种新的基于欠定 NMF 的 RFID 系统防碰撞算法
- DOI:
10.1016/j.isatra.2021.06.001 - 发表时间:
2021 - 期刊:
- 影响因子:7.3
- 作者:
Zhongqiang Luo;Chaofu Jing;Yan Chen;Xingzhong Xiong - 通讯作者:
Xingzhong Xiong
3D Printed Template‐Directed Assembly of Multiscale Graphene Structures
3D打印模板——多尺度石墨烯结构的定向组装
- DOI:
10.1002/adfm.202105879 - 发表时间:
2022-01 - 期刊:
- 影响因子:19
- 作者:
Jingzhuo Zhou;Xin Wu;Yan Chen;Chuang Yang;Rui Yang;Junyang Tan;Yilun Liu;Ling Qiu;Hui‐Ming Cheng - 通讯作者:
Hui‐Ming Cheng
Inherited Missense Mutation Occurring in Arginine76 of the SRY Gene Does Not Account for Familial 46, XY Sex Reversal
SRY 基因精氨酸 76 中发生的遗传性错义突变不能解释家族 46、XY 性别逆转
- DOI:
10.1210/clinem/dgaa109 - 发表时间:
2020 - 期刊:
- 影响因子:0
- 作者:
Nan Wang;Wenjiao Zhu;Bing Han;Hao Wang;Hui Zhu;Yingchao Chen;Yan Chen;Jianhua Liu;Yang Liu;Shuangxia Zhao;Huaidong Song;Jie Qiao - 通讯作者:
Jie Qiao
Energy efficiency analysis of bidirectional wireless information and power transfer for cooperative sensor networks
协作传感器网络双向无线信息和电力传输的能效分析
- DOI:
10.1109/access.2018.2888694 - 发表时间:
2019 - 期刊:
- 影响因子:3.9
- 作者:
Ruirui Chen;Yanjing Sun;Yan Chen;Xiaoguang Zhang;Song Li;Zhi Sun - 通讯作者:
Zhi Sun
Highly Efficient Catalytic Performances of Nitro Compounds and Morin via Self-Assembled MXene-Pd Nanocomposites Synthesized through Self-Reduction
通过自还原合成的自组装 MXene-Pd 纳米复合材料实现硝基化合物和桑色素的高效催化性能
- DOI:
- 发表时间:
2019 - 期刊:
- 影响因子:5.3
- 作者:
Juanjuan Yin;Lun Zhang;Tifeng Jiao;Guodong Zou;Zhenhua Bai;Yan Chen;Qingrui Zhang;Meirong Xia;Qiuming Peng - 通讯作者:
Qiuming Peng
Yan Chen的其他文献
{{
item.title }}
{{ item.translation_title }}
- DOI:
{{ item.doi }} - 发表时间:
{{ item.publish_year }} - 期刊:
- 影响因子:{{ item.factor }}
- 作者:
{{ item.authors }} - 通讯作者:
{{ item.author }}
{{ truncateString('Yan Chen', 18)}}的其他基金
Collaborative Research: CNS Core: Small: Accelerating Serverless Cloud Network Performance
协作研究:CNS 核心:小型:加速无服务器云网络性能
- 批准号:
2229454 - 财政年份:2023
- 资助金额:
$ 5万 - 项目类别:
Standard Grant
EAGER: DCL: SaTC: Enabling Interdisciplinary Collaboration: Adapting Economic Games to Personalize Privacy and Security Nudges
EAGER:DCL:SaTC:实现跨学科合作:调整经济游戏以个性化隐私和安全推动
- 批准号:
2209507 - 财政年份:2022
- 资助金额:
$ 5万 - 项目类别:
Standard Grant
RINGS: Accelerating the NextG Protocols Definition to Code Generation with an Automatic and Secure Verification-Compilation Tool-Chain
RINGS:利用自动安全的验证编译工具链加速 NextG 协议定义到代码生成
- 批准号:
2148177 - 财政年份:2022
- 资助金额:
$ 5万 - 项目类别:
Continuing Grant
GOALI: Modeling, Evaluation, and Control of Tire Blowout for Automated and Partially Automated Vehicles
GOALI:自动和半自动车辆轮胎爆裂的建模、评估和控制
- 批准号:
2043286 - 财政年份:2021
- 资助金额:
$ 5万 - 项目类别:
Standard Grant
TWC: TTP Option: Medium: Collaborative: Identifying and Mitigating Trust Violations in the Smartphone Ecosystem
TWC:TTP 选项:中:协作:识别和减轻智能手机生态系统中的信任违规行为
- 批准号:
1408790 - 财政年份:2014
- 资助金额:
$ 5万 - 项目类别:
Standard Grant
NeTS: Small: WaveCube: A Scalable, Fault-Tolerant, High-Performance Optical Data Center Architecture
NeTS:小型:WaveCube:可扩展、容错、高性能光数据中心架构
- 批准号:
1219116 - 财政年份:2012
- 资助金额:
$ 5万 - 项目类别:
Standard Grant
Social Identity in Online Microfinance and Public Goods Provision
在线小额信贷和公共产品供应中的社会认同
- 批准号:
1111019 - 财政年份:2011
- 资助金额:
$ 5万 - 项目类别:
Standard Grant
Collaborative Research: School Choice and College Admissions: Theory and Experiments
合作研究:择校与大学招生:理论与实验
- 批准号:
0962492 - 财政年份:2010
- 资助金额:
$ 5万 - 项目类别:
Continuing Grant
CT-ISG: High-Speed Network Defense with Massive and Diverse Vulnerability Signatures
CT-ISG:海量多样漏洞签名的高速网络防御
- 批准号:
0831508 - 财政年份:2008
- 资助金额:
$ 5万 - 项目类别:
Standard Grant
REU Site: Incentive-Centered Design for Cyberinfrastructure
REU 网站:以激励为中心的网络基础设施设计
- 批准号:
0755147 - 财政年份:2008
- 资助金额:
$ 5万 - 项目类别:
Standard Grant