SBIR Phase I: Dynamic Product Experience Protocol and Marketplace

这个小企业创新研究（SBIR）项目的更广泛的影响/商业潜力是创建一个平台，内容创作者可以上传数字内容，零售商可以轻松整合并获得精心策划的产品内容。此外，这样一个平台应该给实体店提供创建在线商店（在线购买，实体店提货）的机会。这样的平台将为电子商务带来新的供给侧能力，有助于加强竞争。提出的创新为零售行业提供了数据鲁棒性和相关性。SBIR第一阶段项目建议创建一个分散的电子商务基础设施，允许零售商在所有数字渠道上访问和交付可信的、丰富的产品数据内容。该项目将推进一个分散的动态产品体验协议和市场（DPXM），以创建一个全面的数字产品数据目录，并通过质量证明（PoQ）共识算法进行验证。该项目的目标是优化PoQ算法，生成随机图和时间随机网络，以适应不断扩展的网络，防止版权和知识产权侵权，防止敌对代理的聚类，以强加有利于他们的特定内容，并确保代理选择和支付的公平性。该算法将调整计算参与代理的可信度分数所需的参数。该奖项反映了美国国家科学基金会的法定使命，并通过使用基金会的知识价值和更广泛的影响审查标准进行评估，被认为值得支持。

The broader impact/commercial potential of this Small Business Innovation Research (SBIR) project is to create a platform where content creators can upload digital content and retailers can easily integrate and get curated product content. Moreover, such a platform should give the opportunity to brick-and-mortar stores to create on the fly e-stores (buy-online, pick-up in store). Such a platform will bring a new supply side capability to e-commerce that will serve to enhance competition. The proposed innovation provides data robustness and relevance to the retail industry. This SBIR Phase I project proposes to create a decentralized e-commerce infrastructure allowing retailers to access and deliver trusted, rich product data content across all digital channels. This project will advance a decentralized Dynamic Product Experience Protocol and Marketplace (DPXM) to create a comprehensive digital product data catalog, to be validated through a Proof-of-Quality (PoQ) consensus algorithm. This project’s goal is the optimization of the PoQ algorithm to generate random graphs and temporal random networks to accommodate for a continuously expanding network, to prevent copyright and IP infringements, the clustering of hostile agents to impose specific content that benefits them and to ensure the fairness of agent selection and payment. The algorithm will adjust the parameters needed to compute the trustworthiness scores of the participating agents.This award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.