权益分类	功能权益	普通用户	{{item.name}}会员
{{category.name}}	{{benefitItem.name}}

Pricing Services and Products in the Presence of Parallel Delivery Mechanisms and Strategic Consumer Behavior

存在并行交付机制和战略消费者行为的服务和产品定价

基本信息

批准号：
2002155
负责人：
Krishnamurthy Iyer
金额：
$ 3.11万
依托单位：
University of Minnesota-Twin Cities
依托单位国家：
美国
项目类别：
Standard Grant
财政年份：
2019
资助国家：
美国
起止时间：
2019-08-15 至 2020-05-31
项目状态：
已结题

来源：
https://www.nsf.gov/awardsearch/showAward?AWD_ID=2002155&HistoricalAwards=false
关键词：
Pricing Services Products Presence Parallel

项目摘要

Delivery mechanisms are the processes by which firms sell their products and services to customers. For example, in online marketplaces, some sellers choose to sell their products at a fixed posted price, whereas others solicit bids and sell to the highest bidder. There have been many studies comparing the benefits of different delivery mechanisms to sellers and customers under the assumption that sellers offer their products through a single delivery mechanism. However, firms increasingly offer their products and services through multiple delivery mechanisms in parallel, allowing their customers to choose among the delivery mechanisms. The goal of this project is to develop models and algorithms to help sellers choose which delivery mechanisms to operate in parallel, what prices to charge in each delivery mechanism, and how to allocate limited service capacity among the different delivery mechanisms. The models and algorithms developed within the scope of this project will enable sellers to maximize their revenue, while providing more effective service to their customers.A key difficulty in the analysis of parallel delivery mechanisms is that the customers are strategic, and their decision to make use of a particular delivery mechanism depends on the decisions of the seller and of other customers. This dependence requires analyzing the equilibrium resulting from customers' and seller's decisions by using tools from game theory and stochastic models. Computation of equilibria is provably hard. This project will identify conditions under which equilibria exist and will characterize the structure of strategies employed by customers in equilibrium. This characterization will be used to identify the features of customers who make use of a particular delivery mechanism, make design decisions on prices and service capacities used in different delivery mechanisms, and to find the optimal amount of information sharing between the seller and the customers.

交付机制是企业向客户销售产品和服务的过程。例如，在网上市场，一些卖家选择以固定的标价出售他们的产品，而另一些卖家则征求出价并卖给出价最高的人。有许多研究比较不同的交付机制的好处，卖方和客户的假设下，卖方提供他们的产品通过一个单一的交付机制。然而，公司越来越多地通过多种并行的交付机制提供产品和服务，允许客户在交付机制中进行选择。该项目的目标是开发模型和算法，以帮助卖家选择并行操作的交付机制，在每个交付机制中收取什么价格，以及如何在不同的交付机制之间分配有限的服务能力。在本项目范围内开发的模型和算法将使销售商能够最大化他们的收入，同时为他们的客户提供更有效的服务。在分析并行交付机制的一个关键难点是，客户是战略性的，他们决定使用特定的交付机制取决于销售商和其他客户的决定。这种依赖性需要分析均衡所产生的客户和卖方的决定，使用工具，从博弈论和随机模型。均衡的计算是很难的。这个项目将确定条件下存在的均衡，并将在均衡的客户所采用的战略结构的特点。这一特征将被用来识别使用特定交付机制的客户的特征，对不同交付机制中使用的价格和服务能力做出设计决策，并找到卖方和客户之间的最佳信息共享量。