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RAPID: Collaborative Research: Influencing Young Adults’ Science Engagement and Learning with COVID-19 Media Coverage

RAPID：协作研究：通过 COVID-19 媒体报道影响年轻人的科学参与和学习

基本信息

批准号：
2028473
负责人：
Asheley Landrum
金额：
$ 9.19万
依托单位：
Texas Tech University
依托单位国家：
美国
项目类别：
Standard Grant
财政年份：
2020
资助国家：
美国
起止时间：
2020-05-01 至 2021-08-31
项目状态：
已结题

来源：
https://www.nsf.gov/awardsearch/showAward?AWD_ID=2028473&HistoricalAwards=false
关键词：
RAPID Collaborative Research Influencing Young

项目摘要

This RAPID was submitted in response to the NSF Dear Colleague letter related to the COVID-19 pandemic. This award is made by the AISL program in the Division of Research on Learning, using funds from the Coronavirus Aid, Relief, and Economic Security (CARES) Act. The major public policy of social distancing relies, in part, on the cooperation of younger and healthier people who may not experience symptoms and can spread the virus unknowingly to more vulnerable populations. Science journalists, who are on the front lines of covering the pandemic, can play an important role in educating millennial audiences about the science behind the virus, how it is transmitted and effective ways to prevent the virus from spreading. This award will help the STEM field better understand how to engage millennial audiences with effective COVID-19 media content and to urgently capture professional knowledge on crisis reporting. KQED and Texas Tech University are suited to rapidly implement a science media informal science learning project targeting millennials and younger audiences in light of their current NSF-funded "Cracking the Code: Influencing Millennial Science Engagement" collaborative research and evaluation project (DRL 1810990 and 1811091). The project team has built a functional research protocol for its media practitioner and academic researcher collaboration, and will apply these new RAPID funds to complement on-going efforts, mobilize the existing team, research protocol, and research tools to respond to the communication challenge of reaching younger adults posed by COVID-19. Content to be created includes: 1) Radio broadcasts - daily news coverage, live talks; 2) A real-time blog - live Coronavirus updates and 3) Social media content on Facebook, Instagram and Twitter.The project team will explore the following research questions:1) How could COVID-19 coverage be designed to best inform, engage and educate millennials and younger audiences about the science of virus transmission and prevention?2) What are some best practices for crisis reporting, as journalists respond to both constantly updated information and changing audience needs, that can be used by media outlets (such as advisors PBS Digital Studios, PBS NewsHour, NOVA, NPR Science, and more)? The research protocol centers around "media testing cycles," which are time-bounded studies (5 months long) exploring a subset of research questions about the effectiveness of KQED's science content (articles, videos, social media posts and radio reporting) at reaching younger audiences. Steps include identifying problems that are suited for empirical examination; formulating plausible competing hypotheses on the nature of those problems and their potential solutions; and crafting study designs calculated to support valid, realistic inferences on the relative strength of those hypotheses. Data will be gathered from COVID-19 audience "chatter" from Twitter and Facebook through Crimson Hexagon, a social media listening platform. In addition to the social media listening, researchers will conduct a thematic analysis of the questions currently being collected through the audience engagement platform Hearken, where KQED has gathered nearly 2,000 questions to date about the virus and lifestyle changes. This data will also help the project team understand knowledge gaps about prevention and transmission of the virus. These two qualitative studies will be conducted concurrently and reported to KQED journalists quickly to inform reporting.Texas Tech researchers will create a virus transmission and prevention knowledge assessment. This assessment will be validated using a national online survey. The project will examine knowledge differences based on, for example, generation and gender. TTU will examine relationships between performance on this assessment and two relevant measures: science curiosity and ordinary science intelligence. The national survey will help identify what knowledge gaps are present in which audiences. Using this information, KQED journalists will develop "explainers" and other news content, to meet audience needs and to fill knowledge gaps.This award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.

本RAPID是为回应NSF关于COVID-19大流行的致同事信而提交的。该奖项由学习研究部的AISL项目颁发，资金来自《冠状病毒援助、救济和经济安全（关怀）法案》。保持社会距离的主要公共政策在一定程度上依赖于年轻和健康人群的合作，他们可能不会出现症状，并可能在不知不觉中将病毒传播给更脆弱的人群。在报道大流行疫情的第一线，科学记者可以发挥重要作用，让千禧一代的受众了解病毒背后的科学、病毒的传播方式以及防止病毒传播的有效方法。该奖项将帮助STEM领域更好地了解如何通过有效的COVID-19媒体内容吸引千禧一代受众，并紧急获取有关危机报道的专业知识。KQED和德克萨斯理工大学目前正在进行的美国国家科学基金会资助的“破解密码：影响千禧一代科学参与”合作研究和评估项目（DRL 1810990和1811091）适合于快速实施针对千禧一代和年轻受众的科学媒体非正式科学学习项目。项目团队为其媒体从业者和学术研究人员合作制定了一项功能性研究方案，并将利用这些新的RAPID资金补充正在进行的工作，动员现有团队、研究方案和研究工具，以应对COVID-19给年轻人带来的传播挑战。要创建的内容包括：1)电台广播-每日新闻报道，现场谈话；2)实时博客——冠状病毒实时更新；3)Facebook、Instagram和Twitter上的社交媒体内容。项目团队将探讨以下研究问题：1)如何设计COVID-19报道，以最好地告知、吸引和教育千禧一代和年轻受众有关病毒传播和预防的科学知识？2)当记者对不断更新的信息和不断变化的受众需求做出反应时，有哪些危机报道的最佳实践可供媒体（如PBS数字工作室、PBS新闻一小时、NOVA、NPR科学等顾问）使用？研究方案以“媒体测试周期”为中心，这是有时间限制的研究（为期5个月），探索有关KQED科学内容（文章、视频、社交媒体帖子和广播报道）在吸引年轻受众方面的有效性的研究问题的子集。步骤包括确定适合实证检验的问题；对这些问题的性质及其可能的解决办法提出合理的相互矛盾的假设；并精心设计研究设计，以支持对这些假设的相对强度进行有效、现实的推断。将通过社交媒体收听平台“Crimson Hexagon”，从Twitter和Facebook上收集新冠肺炎受众的“谈话”。除了社交媒体收听外，研究人员还将对目前通过受众参与平台Hearken收集的问题进行专题分析，迄今为止，KQED已在该平台收集了近2000个关于病毒和生活方式改变的问题。这些数据还将帮助项目团队了解关于病毒预防和传播的知识差距。这两项定性研究将同时进行，并迅速报告给KQED记者，以便为报道提供信息。德克萨斯理工大学的研究人员将创建一个病毒传播和预防知识评估。该评估将通过全国在线调查进行验证。该项目将审查例如基于代际和性别的知识差异。TTU将研究在这一评估中的表现与两项相关指标之间的关系：科学好奇心和普通科学智力。全国调查将有助于确定哪些受众中存在哪些知识差距。利用这些信息，KQED记者将开发“解释器”和其他新闻内容，以满足受众的需求并填补知识空白。该奖项反映了美国国家科学基金会的法定使命，并通过使用基金会的知识价值和更广泛的影响审查标准进行评估，被认为值得支持。