New media, new narratives: Beyond broadcasting

该项目与ABC新闻合作，调查了新媒体和传统媒体之间的紧张关系所带来的文化和社会影响。它采用了一种新的培训新闻学员的模式--在融合媒体的世界里，他们往往是组织文化变革的开拓者--并展示了媒体组织如何在他们制作的内容、制作方式和观众关系方面进行创新。该项目还将展示公共广播在新媒体创新和与观众建立新关系方面的重要作用。

This project investigates the cultural and social implications of the tension between new and traditional media, in a collaborative project with ABC News. It uses a new model of training journalism cadets- often the groundbreakers for the organisational cultural change needed in a world of convergent media-and demonstrates how media organisations can innovate in what they produce, how they produce it, and in their audience relations.The project will also demonstrate the important role of public broadcasting in new media innovation and in building new relationships with audiences.