Collaborative Research: FW-HTF-P: Using Technology to Transform Makers into Creative Entrepreneurs

合作研究：FW-HTF-P：利用技术将创客转变为创意企业家

• 批准号: 2222719
• 负责人: Nikolas Martelaro
• 金额: $ 12.95万
• 依托单位: Carnegie-Mellon University
• 依托单位国家: 美国
• 项目类别: Standard Grant
• 财政年份: 2022
• 资助国家: 美国
• 起止时间: 2022-10-01 至 2023-09-30
• 项目状态: 已结题
• 来源: https://www.nsf.gov/awardsearch/showAward?AWD_ID=2222719&HistoricalAwards=false
• 关键词: Collaborative; Research; FW; HTF; Using

More and more individuals are commercializing their skills in crafting physical goods by selling them in online markets. These “makers” turn their hobbies into income generating activities, however they often have no formal business training nor social support. For these makers to earn a sustainable livelihood, they must find their footing not only as craftspeople, but also as businesspeople—they must become “creative digital entrepreneurs.” In this project, the research team will interview and observe the work practices of makers attempting to create a business based on their craft using digital tools. Ultimately, this research project will inform the development of new technologies that can help makers effectively run a business and obtain social support as they form their identity as creative entrepreneurs. The research team will particularly focus on the needs of makers who are women, underrepresented minorities, and those in low-resourced regions, to aid them to become successful maker entrepreneurs, providing financial independence and broader representation in the creative economy. There is potential for this project to increase the income and wellbeing of people who are underemployed or unemployed but have craft skills that they could leverage. For this project, the interdisciplinary research team will conduct ethnographic research to better understand the needs of makers transitioning to entrepreneurship. This project works with a broad definition of “makers” as people who conceptualize, design, and produce physical goods. While maker domains will be diverse, this project will specifically focus on makers who have commercial intent and those who are primarily using online channels to monetize their goods, i.e., those attempting to become creative digital entrepreneurs. This research will develop new theories and understandings of how people become creative entrepreneurs in digitally enabled online platforms. The results will contribute to the understanding of entrepreneurship, organizational studies of work, occupational identity, computer-supported cooperative work, and human-computer interaction. This research will develop knowledge on how makers interact with digital technologies and peer networks to create goods and reach customers, and how technology, including new interfaces and interaction modalities, can support business operations, occupational identity development and entrepreneurship education. This project’s contributions will help shape a theory of creative entrepreneurship that identifies and explains the factors critical to creative entrepreneurs’ success in business, practice, and industry in online settings.This award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.

越来越多的人通过在网上市场上出售他们制作实物商品的技能来将其商业化。这些“创客”将自己的爱好转化为创收活动，但他们往往没有接受过正式的商业培训，也没有得到过社会支持。对于这些创客来说，要想获得可持续的生计，他们必须找到自己的立足点，不仅要成为手工艺人，还要成为商人——他们必须成为“有创意的数字企业家”。在这个项目中，研究团队将采访和观察创客的工作实践，他们试图使用数字工具创建基于自己手艺的业务。最终，这项研究项目将为新技术的发展提供信息，这些新技术可以帮助创客有效地经营企业，并在他们形成自己作为创意企业家的身份时获得社会支持。研究小组将特别关注女性创客、少数族裔创客和资源匮乏地区创客的需求，帮助他们成为成功的创客企业家，在创意经济中提供财务独立和更广泛的代表。这个项目有可能增加未充分就业或失业的人的收入和福祉，但他们有手工艺技能可以利用。对于这个项目，跨学科研究团队将进行民族志研究，以更好地了解创客向创业过渡的需求。本项目对“创客”的广义定义是指构思、设计和生产实物商品的人。虽然创客领域将是多种多样的，但这个项目将特别关注那些有商业意图的创客，以及那些主要使用在线渠道将他们的商品货币化的人，即那些试图成为创意数字企业家的人。这项研究将为人们如何在数字化在线平台上成为创意企业家提供新的理论和理解。研究结果将有助于理解企业家精神、工作组织研究、职业认同、计算机支持的合作工作和人机交互。这项研究将发展有关制造商如何与数字技术和对等网络互动以创造商品和接触客户的知识，以及技术（包括新的界面和互动模式）如何支持商业运营、职业认同发展和创业教育。本项目的贡献将有助于形成创造性创业理论，识别并解释创造性企业家在在线环境下在商业、实践和行业中取得成功的关键因素。该奖项反映了美国国家科学基金会的法定使命，并通过使用基金会的知识价值和更广泛的影响审查标准进行评估，被认为值得支持。