Romantic red? The domain specificity of the color red effect in the context of affiliation and social status. Cognitive, affective and physiological determinants.

浪漫的红色？

• 批准号: 253838887
• 负责人: Professorin Dr. Daniela Niesta Kayser
• 金额: --
• 依托单位: Abteilung Sozialpsychologie
• 依托单位国家: 德国
• 项目类别: Research Grants
• 财政年份: 2014
• 资助国家: 德国
• 起止时间: 2013-12-31 至 2016-12-31
• 项目状态: 已结题
• 来源: https://gepris.dfg.de/gepris/projekt/253838887?language=en
• 关键词: Romantic; red; domain; specificity; color

Recent empiric evidence shows that the color red creates a psychological effect in the human affiliation context. In self-reports and behavior, individuals indicate that they perceive a person of the opposite gender as more attractive and feel more attracted to him/her, if the perceived individual is either surrounded by a red frame or wears red as opposed to white, grey, blue or green attire. The goals of the present project predominantly grounded in Social Psychology are threefold: (1) We aim to create evidence on the question on how specifically this red effect pertains to the affiliation domain hereby including neuro-physiological data paired with evaluations and behavioral data. (2) Moreover, we engage the most recent debate on whether and how much of the facilitating effect of the color red originates in social conditioning and/or in human biological heritage. (3) Furthermore we yield to extend the psychological effect of the color red in the affiliation context to the domain of female leadership, status and power.

最近的经验性证据表明，红色在人类所处的环境中产生了一种心理效应。在自我报告和行为中，个体表示，如果被感知的人被红色框架包围或穿着红色而不是白色、灰色、蓝色或绿色服装，他们认为异性更有吸引力，也更受他/她的吸引。本项目主要基于社会心理学的目标有三个：(1)我们的目标是创造证据，说明这种红色效应如何具体地与从属领域相关，包括与评估和行为数据配对的神经生理数据。(2)此外，我们参与了最近的辩论，即红色的促进作用是否以及在多大程度上源于社会条件和/或人类生物遗产。(3)进一步将红色在隶属关系语境中的心理效应扩展到女性领导力、地位和权力领域。