Compliance in Practice. Criminalization and Processes of Adjustment in Companies (Using the Example of Pharmaceutical Marketing)

这项研究项目旨在分析医疗保健系统内的公司违规行为(药品营销处于腐败的边缘)。重点放在相关公司参与者对刑事法规的反应及其与之相关的自律的特殊影响(合规措施)。主要感兴趣的是公司适应不断变化的司法框架的进程，即它们如何应对当前犯罪化、非犯罪化和重新犯罪化的发展，以及公司合规措施如何强制、破坏或调解这些合规、转移或不合规的反应。在这方面，研究应主要着眼于当地的实际做法，而不是公司管理层的官方合规战略。因此，该项目将使用几种针对这一问题的研究方法，主要方法是对制药公司销售部门的工作人员进行个别深度访谈，这些人每天都与营销人员直接沟通。

This research project aims at analyzing corporate deviance within the healthcare system (pharmaceutical marketing on the verge of corruption). The focus is on the responsiveness of the relevant corporate players to penal regulation and its particular effects of self-regulation related to it (compliance measures). The main interest is on the processes of corporate adaption to changing judicial frameworks, i.e. the question of how they react to the current developments of criminalization, decriminalization and recriminalization as well as the question how corporate compliance measures enforce, undermine or mediate these reactions of conformity, shifting or non-conformity. In this respect, the study should primarily look at the actual local practice rather than at the official compliance strategy of the corporate management. Therefore, the project will use several research techniques attuned to the problem, the main method being individual depth interviews of people who work in the sales departments of pharmaceutical companies and who communicate directly with marketing addressees on a daily basis.