Compliance in Practice. Criminalization and Processes of Adjustment in Companies (Using the Example of Pharmaceutical Marketing)

本研究项目旨在分析医疗保健系统内的企业越轨行为（濒临腐败的制药营销）。重点是有关的公司参与者对刑事管制的反应能力及其有关的自我管制的特殊影响（遵守措施）。主要关注的是公司适应不断变化的司法框架的过程，即它们如何对刑事定罪、非刑事定罪和再刑事定罪的当前发展作出反应的问题，以及公司遵守措施如何执行、破坏或调解这些符合、转变或不符合的反应的问题。在这方面，研究应主要着眼于当地的实际做法，而不是公司管理层的官方合规战略。因此，该项目将使用几种与问题相适应的研究技术，主要方法是对在制药公司销售部门工作并每天直接与营销对象沟通的人员进行个人深度访谈。

This research project aims at analyzing corporate deviance within the healthcare system (pharmaceutical marketing on the verge of corruption). The focus is on the responsiveness of the relevant corporate players to penal regulation and its particular effects of self-regulation related to it (compliance measures). The main interest is on the processes of corporate adaption to changing judicial frameworks, i.e. the question of how they react to the current developments of criminalization, decriminalization and recriminalization as well as the question how corporate compliance measures enforce, undermine or mediate these reactions of conformity, shifting or non-conformity. In this respect, the study should primarily look at the actual local practice rather than at the official compliance strategy of the corporate management. Therefore, the project will use several research techniques attuned to the problem, the main method being individual depth interviews of people who work in the sales departments of pharmaceutical companies and who communicate directly with marketing addressees on a daily basis.